Another common mistake is using low-quality images. In the case of an online store, product images are essential to convince potential customers. In fact, a pixelated or low-resolution image makes the product look low-quality and can make you lose customers .
It is also common to abuse free image banks. Why should you avoid them? Because they generate little authenticity , which can affect the credibility of the brand and harm the appearance of your website. On the contrary, opting for your own images or videos, made by professionals, will help you to transmit confidence and differentiate yourself from the competition.
Not being SEO optimized
One of the most common mistakes is not considering SEO when designing a website. You need to work on SEO so that your website is ivory coast phone number library effective and your target audience reaches it. By not putting themselves in the hands of professionals, many companies have pages with little content, without effective CTAs or tags, with long paragraphs or broken links.
And that’s not all. Among the main errors related to search engine positioning we find:
Having a non-intuitive web structure
Poorly designed or confusing navigation analyze the seo competition of your keywords can frustrate users and increase your bounce rate. If they can’t find what they’re looking for easily, using an organized menu, they’re likely to leave your site. Instead, keep your navigation bar simple, visible and consistent across all pages.
Make sure that the most important elements are no more than three clicks away. To ensure good navigation, you can also implement a search engine if your site contains a lot of content.
SEO Optimization
Users expect a website to load in less than three seconds, otherwise 53% will abandon it. A slow loading time will not only frustrate visitors, but it will also affect your SEO. The reason is that for search engines like Google, page loading speed is a key ranking factor.
To improve the speed of your pages, it is fans data key to opt for fast hosting or optimize images. This will help offer a more positive user experience.
Not having a security certificate Not having a security certificate (SSL) not only affects the security of the website but also the trust of users. A website that shows “Not secure” in the address bar creates a bad impression and distrust. As does not including visible information about the company, such as contact information, on your website.
In addition, Google penalizes websites that do not have this certificate, which negatively affects their positioning in search engines. In short, with an SSL certificate, you guarantee safe browsing, improve your SEO positioning and generate trust in users.
Conclusions
Designing an effective website goes beyond aesthetics. Avoiding common mistakes such as confusing navigation, a design not adapted to mobile devices, slow loading times and a lack of optimized content is key to offering a positive user experience. By taking these aspects into account, you will have a site that is attractive, but also functional, optimized and focused on the needs of your audience.
We know that taking all this into account can be overwhelming, which is why we offer you our web design services. Our web designers are experts in combining usability, performance and design, offering real value to those who visit it. Invest in a professional and effective design and you will see the results! Can we help you? Contact our studio.