Javier Marcilla
Javier Marcilla
Editor of Ninja SEO blog. Interested in everything related to Web Positioning and Online Marketing.
Wrote 7 posts
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keyword competition
Do you want to know how to choose your Keywords? This post is perfect for you! Find out what your competitors are doing and what their strengths are using free tools.
In my last blog post, I introduced Moz’s Page Authority and Domain Authority terms and promised to show you how to perform a simple SEO competitor analysis . And as promised, here it is.
To follow this article, you must first
A have a list of Keywords that can bring you interested visitors. Don’t know how? No problem, I’ll explain it to you in this other article . Do you already have your list of Keywords? Go ahead!
What is a keyword’s competition?
This concept, in the context of Search Engine Optimization, refers to the difficulty of positioning a given keyword in the search results. And by positioning I mean that it appears “as high” as possible, ideally on the first page , because beyond that it is difficult for you to be found.
Who are your competitors?
Those pages that, intentionally or by chance , compete with yours. You will see that I say “or by chance”, because sometimes Google positions some websites because there is nothing better to show , even if they are not really optimized for the search in question.
Why is this analysis important?
Would you like to work for months positioning your Keywords without getting any results ? This is what can happen if you start optimizing your pages for Keywords that turn out to be very difficult to position, due to excessive competition .
Is it complicated?
Competitor analysis can be simple or complex depending on the time and resources you can allocate to it. ws data But, whether it’s a lot or a little, it’s advisable that you at least do a basic study of your competition to try not to waste time and money chasing Keywords that are not within your reach at the moment.
In this article I’m going to explain a simple and basic way to check the c changes in the federal government continue mpetition of a Keyphrase. I’m going to do it using free services, although for a more exhaustive analysis or if your website is your source of income, you should consider using more advanced tools .
And since the best way to learn is by example, I’m going to show you what a keyword with high competition and another with normal competition looks like .
Download the Moz Toolbar
Before you continue, you should download the free Moz Toolbar, which will help you check the Page Authority and Domain Authority of your potential competitors. The process is simple, and if you have already installed any other extensions for your browsers, you will have no problems.
Simply download the appropriate version for your browser: Chrome or Firefox . Once installed, you will see a new “ M ” shaped icon that, when clicked, displays this bar:
seo competition
Have you noticed that you can now see the authority of a page (PA) and its domain (DA) while you are browsing ? And that when you search on Google, another bar appears under each result with the same information?
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Yes? Great, we can continue.
Example of a difficult keyword with high competitio
Let’s say you sell above ground pools, both new and second hand . Search Google for above ground pools and you’ll see something like this.