Ndingatani kuti [makampeni amalonda, zolemba zamagulu, mabulogu, ndi zina zotero] laibulale ya nambala yafoni ziwonekere?” Ili ndiye funso lodziwika bwino lomwe ndimapeza polankhula ndi mazana amalonda a B2B chaka chilichonse.
Chowonadi ndichakuti otsatsa ambiri a B2B samamvetsetsa bwino omvera awo kuti apange kampeni yotsatsa yomwe imadula phokoso ndikukopa chidwi cha omwe akuyembekezeka. Mumauthenga ambiri omwe amapikisana, mungawonetse bwanji kuti malonda anu a B2B akuwoneka bwino ndi chiyembekezo ndikubweretsa zotsatira zabwino pabizinesi yanu?
Yankho liri pakuchita kafukufuku kasitomala ndi zoyankhulana. Njira yosavuta iyi koma yomwe nthawi zambiri imanyalanyazidwa imatha kukupatsani chidziwitso chozama cha zosowa za kasitomala wanu, zokhumba zake, komanso zowawa. Kumvetsetsa kumeneku kumakhala mphamvu yokopa chidwi cha ogula, kupanga mgwirizano, kupanga magalimoto ambiri, kukulitsa payipi yanu, ndipo pamapeto pake kumapanga ndalama.
Chifukwa Chake Kufufuza Kwamakasitomala Kwa Otsatsa a B2B Kufunika
Kufufuza kwamakasitomala kumapitilira zongoganiza zapamwamba komanso anthu wamba. Zimaphatikizapo kukambirana ndi makasitomala anu, kufufuza zomwe akumana nazo, ndi kupeza zifukwa zenizeni zomwe adasankha. Imakhala ngati kampasi yanu, kuwongolera zoyesayesa zanu zamalonda m’njira yoyenera.
Kusintha kwa Masewera Kuthekera kwa Makasitomala Oyankhulana
Posachedwapa ndinayankhulana ndi Ryan Gibson ndi Content Lift . Iye ndi mmodzi mwa atsogoleri oganiza bwino pa kafukufuku wamakasitomala. Tinakambirana momwe zoyankhulana zamakasitomala zingasinthire masewera. Mukhoza kumvetsera ku Demand Gen Jam Session yonse pano .
Popanda kumvetsetsa momwe B2B imagulira komanso chifukwa chake simungakhudze chisankho cha ogula | Tchati chamzere
Ryan adagawana chithunzichi ndipo adanenanso kuti zoyankhulanazi zimatithandiza kumvetsetsa ulendo wamakasitomala, kuchokera pamavuto osazindikira (kumanzere) mpaka kufunafuna yankho mwachangu. Amawulula momwe makasitomala amafufuzira ndikuwunika zosankha, kuphatikiza zathu ndi omwe akupikisana nawo, komanso chifukwa chomwe amatisankhira. Monga gulu lazamalonda, nthawi zambiri timayang’ana kwambiri pagawo lowunikira (kumanja kwa chithunzi), koma tifunika kukopa ogula kale akamangoyang’ana ndi kuphunzira. Zofunsa zamakasitomala zimapereka zidziwitso zomwe zokambirana sizimakhudza, zomwe zimatithandiza kukonza njira zotsatsira.
Kumvetsetsa Makhalidwe Amakasitomala Ndikofunikira Kwambiri Kuti Muwonekere
Kuti mumvetse bwino machitidwe a makasitomala, muyenera kukambirana nawo. Dzilowetseni Kutsegula Mphamvu mozama muzochitika zawo; mupeza zidziwitso za chifukwa chomwe amapangira zosankha komanso momwe zimasinthira ulendo wawo wogula. Munkhaniyi, titsegula mphamvu pakufufuza kwamakasitomala kwa otsatsa a B2B, kuti mutha kudziwa omvera anu kuposa kale ndikugwiritsa ntchito zidziwitsozo kusintha njira yanu yotsatsira.
Kodi Kafukufuku Wamakasitomala a B2B Marketers ndi chiyani?
Kafukufuku wamakasitomala a B2B ndi njira yofufuzira ndi makasitomala kuti amvetsetse Lipoti la Metadata Limatsimikizira Otsatsa a B2B Ayenera Kuchoka ku Lead Gen kupita ku Demand Generation chifukwa chomwe amasankha kuchita ndi mtundu wanu. Zokambirana zosanjidwazi zimakuthandizani kumvetsetsa zosowa za makasitomala, zovuta, komanso momwe mumafananizira ndi omwe akupikisana nawo. B2B imaphatikizapo kusonkhanitsa deta paulendo wogula, malingaliro amtundu, zoyenera zamalonda, ntchito zamakasitomala, ndi malonda ndi malonda.
Kuyendetsa Zotsatira Zabwino Ndi Kuzindikira Kwamakasitomala
Kuzindikira kochokera ku zoyankhulana ndi makasitomala ndi Kutsegula Mphamvu njira yokhayo yolowera m’mutu mwa omvera anu. Akachitidwa moyenera, zoyankhulanazi zimatha kukulitsa zoyesayesa zanu zamalonda m’njira zomwe anthu, zongoganiza, kapena kumvera mafoni ogulitsa sizingafanane.
alitsa njira zina, kufunsana ndi makasitomala ndikofunikira. Iwo ali ndi chinsinsi chowulula zomwe omvera amafuna, zosowa, ndi mphamvu zomwe zimawatsogolera kupanga zisankho.
Kuyankhulana kwamakasitomala kudzakuthandizani kugwirizanitsa mauthenga nambala za tr anu ndi momwe makasitomala amalankhulira za mavuto awo ndi yankho lanu. Mukakhala gawo la zokambirana zomwe zayamba kale m’mutu mwawo, mudzakopa chidwi chawo ndikupanga kulumikizana kofunikira.