Lipoti laposachedwa la B2B Paid Social Benchmark Report lochokera ku Metadata limapereka uthenga womveka bwino: kuyendetsa makampeni otsogolera otsogolera kwa omvera ozizira pawailesi yakanema kumabweretsa zotsatira zoyipa. Ngakhale otsatsa a B2B akuyika ndalama zambiri munjira iyi, kubweza kwa ndalama (ROI) kumakhalabe kokhumudwitsa. Vende Digital yakhala ikunena izi kwa kanthawi, ndipo tsopano Metadata B2B Paid Social Benchmark lipoti , mothandizidwa ndi kufufuza kwakukulu kwa $ 42MM mu ndalama, kumatsimikizira malingaliro athu.
Kodi Metadata B2B Paid Social Benchmark Report ndi chiyani?
Lipoti lapachaka lochokera ku Metadata limapereka zidziwitso ndi ma benchmarks kwa mndandanda wa ogwiritsa ntchito database wa telegraph otsatsa a B2B kutengera kusanthula kwa data yeniyeni ya kampeni kuchokera kwa makasitomala a Metadata. Deta imaphatikizapo ndalama zotsatsa, zowonera, kudina, zotsogola, zowongolera zotsatsa (MQLs), mwayi, ndi ndalama zomwe zapambana. Cholinga chachikulu ndi kampeni yolipira ya B2B pa Facebook ndi LinkedIn.
Mosiyana ndi izi, lipotilo likuwonetsa kusintha kwakukulu kwa magwiridwe antchito amtundu wamtundu wofunikira komanso zotsatsa zotsatsiranso poyerekeza ndi zotsatsa zamtundu wa lead. Zotsatira zake, amalonda a B2B akuyamba kuwongolera bajeti zawo kutali ndi zotsatsa zamtundu wa lead, kugawa 80% kuti azitsogolera m’badwo uno, kutsika kuchokera ku 90% chaka chatha.
9 Zofunika Kutenga kuchokera ku Metadata B2B Paid Social Benchmark Report
Tiyeni tifufuze zambiri za lipotilo ndikuwona maupangiri 9 otheka kuti Lipoti la Metadata Kudziwa Makonda pa Kutsatsa kwa B2B: Kukulitsa Kuyanjana ndi Kutembenuka mukweze njira zanu zotsatsira B2B.
1. Ikani Ndalama Zolipiridwa Ngakhale Mu Chuma Chotsika
Lipotilo likuwonetsa zochitika zodabwitsa: ngakhale kuti chuma chili chovuta , ndalama zotsatsa malonda zolipira zawonjezeka chaka ndi chaka, kutsutsana ndi zomwe anthu ambiri amakhulupirira kuti amalonda angachepetse ndalama. Komabe, ndi maulendo aatali ogulitsa komanso ogula ochepa pamsika chifukwa cha kuchepa kwa mphamvu zogula, sizikutanthauza kuti omvera anu sakufufuza nthawi yomwe angagule. Ndikofunikirabe kupanga zofuna kuti mukhale bwino pamene bajeti ikutsegulidwa. Chimodzi mwazifukwa zowonongera ndalama zambiri chingakhalenso kuti mtengo-pa-click (CPC) watsika ndi 31.5% chaka ndi chaka, zomwe zimapangitsa kuti malonda a anthu azigula kwambiri pompano.
2. Sewerani Masewera Aatali
Phunziroli likutsimikizira kuti muyenera kulimbitsa omvera anu Lipoti la Metadata musanakakamize kutembenuka. Kugwiritsa ntchito njira yopambana yolipira yomwe imayang’ana ogula “FUTURE” m’malo mongogula “TSOPANO” kumakopa otsogolera apamwamba pakapita nthawi. Yang’anani pakupanga kufunikira kudzera mukuthandizira ogula, kuphunzitsa ogula pang’onopang’ono, ndikudziyika nokha ngati wogulitsa wamkulu akafuna ntchito zanu. Kuyika ndalama munjira zazitali kumatsimikizira kuyenda kosasunthika kwa otsogolera oyenerera omwe amasintha pamitengo yapamwamba, ndikuteteza malo anu pamndandanda wawo wochepera wa ogulitsa omwe amakonda.
3. Mungate Content
Ogula amakono safuna kugawana nawo zomwe amalumikizana nazo. Komabe, CTA yotchuka kwambiri ikadali “Koperani,” zomwe zikuwonetsa kukonda kuyendetsa kutsitsa kwa PDF kudzera muzolipira. Otsatsa akuwononga pafupifupi $126 pakutsitsa ma PDF zomwe sizomveka. M’malo mwake, muyenera kubwezeretsanso zidziwitso zamtengo wapatali zomwe zili mkati mwanu ndikugawana nawo pazama TV ngati LinkedIn. Izi zipangitsa kuti muwone zambiri ndikuphunzitsa ogula pamlingo waukulu. Kutsegula zinthu zanu zabwino kwambiri ndikupangitsa kuti zizitha kupezeka mosavuta kumakhudza omvera anu.
4. Pitani ku Njira Yoyenera
M’badwo wotsogola wolunjika kwa anthu ozizira nambala za tr sikungachepetse. M’malo mwake, makasitomala ofunda omwe ali ndi njira zotsatsira zomwe amafuna , kenako amabwereranso pogwiritsa ntchito zomwe zili pansi & kupereka pakulera bwino kutsogolera ndi kukula kwa mapaipi. Chokani pazotsitsa zachikhalidwe zamtundu wa PDF ndikuganiziranso kukonzanso zomwe zili patsamba lawebusayiti. Phatikizani omvera anu kudzera muzinthu zophunzitsa ndi zodziwitsa zomwe zitha kukwezedwa kwa omvera omwe mukufuna. Yang’anani pakuchita bwino pakugula ndikukonzekeretsa pamene wina akweza dzanja lake ndikufuna kulankhula ndi malonda.
5. Phatikizani ABM ndi Intent Data
CEO aliyense amafuna kuti muwononge ndalama zochepa pazotsatsa zolipira pompano. Kugwiritsa ntchito ABM (Kutsatsa Kutengera Akaunti) kungakhale njira yanzeru yokwezera bajeti yanu poyang’ana maakaunti ang’onoang’ono amtengo wapatali. Kumvetsetsa zolinga za omvera anu kumakuthandizani kuti mupange zinthu zogwirizana ndi zomwe mumakonda, zomwe zimakulitsa mwayi wotembenuka. Mwachitsanzo:
Kutenga mndandanda waakaunti yanu yomwe mukufuna kuyika ndikuyika zidziwitso, monga obwera patsamba, ndalama zaposachedwa, kapena kubwereketsa ntchito mukampani,