Kupeza chidwi cha omvera anu kumafuna ntchito yambiri. Mpikisanowu ndi wovuta, ndipo whatsapp data chiyembekezo chikugwedezeka ndi zambiri masiku ano. Imodzi mwa njira zabwino kwambiri zochepetsera phokoso ndikukopa chidwi cha omwe mukufuna ndikuchita mwamakonda.
Kupanga makonda pakutsatsa kwa B2B sikungogwiritsa ntchito dzina Kudziwa Makonda lachiyembekezo chanu. Ndi kupanga uthenga umene umayankhula molunjika kwa iwo. Zimakhudza zosowa zawo zapadera, zovuta zawo zenizeni, ndi zolinga zawo. Nkhaniyi ikuwonetsani momwe mungagwiritsire ntchito makonda pakutsatsa kwanu kwa B2B. Idzakupatsani upangiri wothandiza kuti mugwire ntchito kuti mukweze malonda anu.
Vuto Lakulumikizana Kwamunthu Pakutsatsa kwa B2B
Otsatsa amasiku ano a B2B nthawi zambiri amavutika kuti alumikizane ndi ziyembekezo zawo pazozama, zaumwini. Nthawi zambiri, mauthenga awo amakhala otakata komanso amtundu uliwonse, amalephera kugwirizana ndi omvera awo ndipo pamapeto pake amasochera munyanja yofanana. Njira yopanda umunthu imeneyi ingayambitse kutsika kwa zibwenzi ndi kutembenuka kochepa.
Kodi B2B Personalization ndi chiyani?
B2B Personalization ikukonzekera zokumana nazo kuti zigwirizane ndi zosowa zapadera za aliyense pamayendedwe onse. Imakhudza mbali zonse zomwe zikuchitika, kuphatikiza maimelo, zomwe zili patsamba, kutsatsa, ndi media media. Kuposa buzzword, B2B Personalization ndi njira yabwino yopititsira patsogolo kuzindikira kwa makasitomala, kuchitapo kanthu, ndi kusunga.
B2B Twist pa Accenture’s 4R Personalization Framework
Pofuna kuthandiza makampani kuti azitha kusintha makonda awo, Accenture adapanga 4R Personalization Framework . Ngakhale zikuwonekeratu kuti chimangochi chimapereka njira yokwanira yopezera zomwe makasitomala amakumana nazo, malinga ndi B2B, makamaka omwe amagwiritsa ntchito Akaunti Yotsatsa Malonda (ABM) , njira yosiyana Kuyimirira Kapena Kuphatikizana? Momwe Mungapangire Zolemba za LinkedIn Zomwe Simungathe Kuzinyalanyaza pang’ono ndiyofunikira chifukwa chazovuta za malonda a B2B, kugulitsa kwanthawi yayitali. kuzungulira, ndi kutengapo mbali kwa opanga zisankho angapo.
Vende Digital B2B Personalization Framework
Nayi kupotoza kwathu pa 4Rs. Tazisintha kuchoka ku Kuzindikira, Kukumbukira, Kulimbikitsa, Kufunika Kuzindikiridwa, Kufufuza, Kulimbikitsa, ndi Kubwereza.
Zindikirani: Dziwani maakaunti omwe mukufuna komanso omwe akukhudzidwa nawo mu komiti yogula. Izi zimayamba ndikumvetsetsa zosowa za omvera anu, zovuta, ndi zolinga za omvera anu. Gwiritsani ntchito nsanja za CRM ngati HubSpot kuti muzindikire ndikuyang’anira maakaunti omwe akukhudzidwa ndi omwe akukhudzidwa kwambiri ndikuwonjezera chidziwitsochi kuti mupereke zokumana nazo zanu.
Kafukufuku: Gawani omvera anu potengera njira zosiyanasiyana monga makampani, kukula kwa kampani, ndi udindo wantchito. Mvetsetsani
kuchuluka kwa maakaunti omwe akuwunikidwa pamakampani/magawo, zoyambitsa ndi magawo osiyanasiyana aulendo wogula, ntchito zomwe zikuyenera kuchitika , komanso zovuta ndi zolimbikitsa za membala aliyense wa komiti yogula. Limbikitsani kafukufuku wamakasitomala kuti amvetsetse chifukwa chake zisankho zina zidapangidwa komanso zomwe bizinesi ikufuna kapena zowawa zomwe zikuyankhidwa.
Yang’anani: Limbikitsani zambiri ndi ukadaulo kuti mupange malingaliro nambala za tr anu malinga ndi zovuta ndi zosowa za akaunti yomwe mukufuna. Zogwirizana , zida/zithandizo, malingaliro azinthu, kapena ma demo onse ndi njira zabwino kwambiri. Sonyezani kuti mumamvetsetsa bizinesi yawo ndipo mutha kupereka chidziwitso chomwe chimakwaniritsa zosowa zawo.
Resonate: Kusintha kwamunthu kuyenera kupitilira pazoyeserera zanu zonse zomwe mukufuna komanso njira zotsatsira, kuphatikiza imelo, tsamba lawebusayiti, kutsatsa kwazinthu, malo ochezera a pa Intaneti, ndi kulikonse komwe wogula wanu amapita kukaphunzira. Onetsetsani kuti mauthenga anu, malingaliro anu, ndi njira zonse zikugwirizana ndi zowawa za akauntiyo, zovuta, ndi zolinga za gawo lililonse laulendo wawo. Kukonzekera mauthenga anu kumafunikanso kuzama kwambiri muakaunti yomwe mukufuna kutsata, kutengera zomwe zachitika posachedwa monga ndalama,