Kuphatikiza Malonda Otengera Akaunti (ABM) ndi kupanga zofunikira kumagwira ntchito gulani bwino pakulondolera maakaunti ofunikira kwambiri komanso mapaipi omwe akukula. Tafotokoza za njira ndi machenjerero pang’ono m’nkhani zina. Izi ziyang’ana kwambiri pa zida zabwino kwambiri za Martech zodziwira bwino, kuchitapo kanthu, ndikusamalira maakaunti omwe akuwafuna paulendo wawo wonse wogula.
Onetsetsani kuti muyang’ane mabulogu athu ena pa ABM + Demand generation , kumene timaphwanya gawo lililonse la ndondomekoyi mwatsatanetsatane.
Magawo 5 a ABM + Demand Gen okhala ndi multicolor venn-diagram |
Pali zida zopitilira 11,000 za Martech ndikukula. Zida 7 Zabwino Zingamveke zolemetsa. Komabe, zida 7 zokha za Martech zomwe zimafunikira kuti muyendetse bwino pulogalamu ya ABM komanso yofunikira.
“Ndikuyesera kusankha pakati pa 11,000 MarTech Tools ngati…” | Mpikisano wamasewera akuyesera kusankha yankho
CRM (Customer Relationship Management): Chida choyambirira cha MarTech poyang’anira kuyanjana kwamakasitomala pamalo amodzi. Dongosolo la CRM loyendetsa kampeni yamtundu wa ABM + amafuna kuphatikiza kuthekera koyang’anira ndikusintha maakaunti akuluakulu ndi omwe amalumikizana nawo. Yang’anani chida chomwe chimapereka chiwongolero chotsogola ndi akaunti komanso kulumikizana kwamunthu payekha.
Marketing Automation: Zida zotsatsa zokha zimakuthandizani kuti muzitha kusintha ntchito ndikusintha makonda anu otsatsa. Yang’anani chida chomwe chimathandizira kugulitsa ndi kutsatsa kwantchito, kutsata makonda, ndikuchita nawo maakaunti akuluakulu. Izi zikuphatikiza kupanga mindandanda yotengera maakaunti, kusintha zomwe zili mumaakaunti enaake, ndikukonzekera makampeni amunthu.
Visitor Intelligence Software: Mapulogalamu anzeru a alendo amapereka zidziwitso zofunikira powulula makampani omwe amayendera tsamba lanu. Izi ndizofunika kwambiri kuti musiye kudalira MQLs (Marketing Qualified Leads) ndikumvetsetsa makampani omwe akuwonetseredwa akuwonetsa chidwi.
Zomwe Mukufuna: Zida zama data zimakulolani kuti muzindikire makampani omwe Kusamuka kwa GA4: Zomwe Otsatsa a B2B Ayenera Kudziwa akufunafuna malonda kapena ntchito yanu. Potengera zomwe mukufuna kudziwa , mutha kuyika patsogolo zoyesayesa zanu ndikukhala ndi omwe atha kusintha.
Kutsatsa Kwazinthu: Zida zotsatsa zotsatsa zimakuthandizani kupanga ndi kugawa zofunikira, zokonda makonda kwa omvera anu. Mutha kupanga malo opangira zinthu ndikupereka zokumana nazo zomwe zimagwirizana ndi ziyembekezo, zomwe zimayendetsa chidwi chawo komanso zomwe akuchita.
Analytics: Zida zowerengera zimagwira ntchito yofunika kwambiri pakuyesa ndikuwunika momwe ntchito yanu ikutsatsa. Pamene mawonekedwe a analytics akusintha, mudzafunika zida kupitilira Google Analytics 4 (GA4) kuti mudziwe zomwe mungachite pamayendedwe anu onse a digito, osati tsamba lanu lokha.
Ma Dashboards: Ma dashboard athunthu amakupatsirani Zida 7 Zabwino mawonekedwe amtundu wa digito ndi zochitika zanu pamakanema osiyanasiyana. Amakuthandizani kuyang’anira ndikuyang’anira zomwe akukhudzidwa ndi akaunti, kuphatikiza ma media awo ochezera, tsamba lawebusayiti, ndi maimelo.
Chovuta Chophatikiza Ma Complex MarTech Stack
Kuphatikiza zida zambiri zotsatsa kungakhale kovuta. Itha kumverera ngati ma juggling chainsaws ndi mipira ya bowling nthawi imodzi. Ngati zida sizikuyenda bwino limodzi, zitha kuyambitsa mutu komanso kusokoneza pakugulitsa kwanu komanso kutsatsa. Mavuto omwe amapezeka kawirikawiri ndi awa:
Kuphatikizikako zovuta: Kuphatikizika kovutirapo kumalepheretsa nambala za tr kampeni ya ABM yosalala, zomwe zimapangitsa kuti zisamayende bwino komanso zichedwe. Zappier akhoza kungopita patali kupeza zida zosiyanasiyana zolankhulirana. Mukamaliza, zitha kumva ngati stack yanu imathandizidwa ndi tepi yolumikizira ndi waya.
Kuvuta kwa mgwirizano: Kusagwirizana pakati pamagulu kapena zida za MarTech kumasokoneza mgwirizano wa ABM + wofuna kupanga, zomwe zimapangitsa kuti mauthenga azigawika komanso kuphonya mwayi.
Zosasinthika za data: Zambiri zolakwika kapena zosadalirika zimasokoneza machitidwe a ABM, zomwe zimapangitsa kuti munthu asamachite bwino komanso kuphonya mwayi wochitapo kanthu.
Kuwonongeka pakutsata ndi kuyeza : koyendetsedwa ndi deta komanso kukhathamiritsa.