Mu positi iyi yabulogu, tiwona kusiyana kwakukulu pakati pa Google Kusamuka kwa GA4 Analytics 4 (GA4) ndi Universal Analytics (UA) ndikupereka njira zomwe amalonda a B2B angachite kuti akonzekere kusamuka bwino kwa GA4.
GA4 imapereka zatsopano zingapo ndi zosintha pa UA zomwe zingathandize otsatsa a B2B kukhathamiritsa makampeni awo otsatsa. Podziwa bwino za GA4 ndi mawonekedwe ake atsopano ndikuchitapo kanthu pok
onzekera kusintha, mutha kuwonetsetsa kuti zinthu zikuyenda bwino ndikupitiliza kuyendetsa bizinesi yanu patsogolo.
Yang’anani: Ine ndi Paul Slack tidayenda mbali zonse za GA4, kuphatikiza mawonekedwe ake, maubwino, kukhazikitsa, luso la kusanthula, ndi zomwe zikuyembekezeka mu Demand Gen Jam Session yaposachedwa. Onani apa.
Evolution kuchokera ku UA kupita ku GA4
GA4 ndi kukweza kwakukulu kuchokera ku UA, kupatsa otsatsa a B2B k
umvetsetsa bwino kwa machitidwe a kasitomala pazida zambiri ndi nsanja. Mosiyana ndi UA, yomwe imayang’ana kwambiri magawo ndi mawonedwe amasamba, GA4 imayambitsa mtundu watsopano wa data womwe umayang’ana zochitika ndi magawo.
GA4 Imapereka Kusinthasintha Kwambiri ndi Kuzindikira Kwakuya
UA idapangidwa ngati chida chosavuta kugwiritsa ntc
hito komanso chofotokozera. Idadalira mawonekedwe osavuta ndipo idapereka malipoti opitilira 150 omwe adafotokozedweratu. GA4 imapere
ka kusinthasintha kowonjezereka ndikugogomezera kutsata Kusamuka kwa GA4 motengera zochitika pazotsatira zotengera gawo, kupangitsa kusanthula mozama ndi kuphunzira pamakina kukhala kosavuta. Komabe, kusinthasintha kowonjezereka nthawi zambiri kumabweretsa zovuta zambiri.
GA4 ikhoza kuwoneka yovuta kwambiri poyamba, koma kusefa kutsata zotsata zochitika kumathandizira kusinthasintha kwakukulu pakutsata ndi kusanthula, kupatsa mphamvu otsatsa kuti afufuze m
ozama pazolumikizana ndi ogwiritsa ntchito. GA4 imaperekanso mawonekedwe owoneka bwino a kasitomala, kuphatikiza ma touchpoints osiyanasiyana ndi zida. Mtundu watsopano wa data mu GA4 umayang’ana kwambiri zochitika ndi magawo, kulola kutsata ndi kusanthula kopitilira muyeso.
Zina zodziwika bwino
Mawonedwe mu UA asinthidwa ndi Data Streams mu GA4, kuphatikiza deta zambiri zakunja yochokera ku malo angapo kuti mufufuze mozama, kuphatikizapo kutsata madomeni ndi zida zosiyanasiyana.
GA4 imayambitsa Engaged Sessions ngati m’malo mwa zoyezetsa zachikhalidwe monga masamba pagawo lililonse, avareji ya nthawi ya gawo, ndi mitengo yotsika. Magawo Otanganidwa ndi magawo opitilira masekondi 10 kapena okhudza kutembenuka. Magawo Ogwira Ntchito pa Wogwiritsa Ntchito akuwonetsa kukhudzidwa kwa ogwiritsa ntchito pogawa kuchuluka kwa magawo omwe akukhudzidwa ndi kuchuluka kwa ogwiritsa ntchito, kupereka zidziwitso pakuyanjana kwa ogwiritsa ntchito.
Ubwino wa GA4 kwa Otsatsa a B2B
GA4 imabweretsa maubwino angapo kwa otsatsa a B2B, kuwapatsa mphamvu zowunikira komanso luso lapamwamba la kusanthula. Zina mwazabwino zake ndi izi:
Kutsata Pazida Pazida – Zabwino kwambiri kuposa UA, kutsata kwa zida za GA4
kumathandizira kumvetsetsa bwino maulendo a ogwi
ritsa ntchito. Otsatsa a B2B amatha kuphunzira momwe ziyembekezo ndi Kugwiritsa Ntchito Mphamvu: Kulimbikitsa Ogwira Ntchito ndi Kugulitsa Pagulu Kuwululidwa makasitomala amalumikizirana ndi mtundu wawo pazida zosiyanasiyana, kuthandiza kukhathamiritsa njira zots
atsira ndikusintha zomwe ogwiritsa ntchito amakumana nazo.
Kuwongoleredwa Kwachiyanjano cha Ogwiritsa Ntchito – Ndi GA4, otsatsa a B2B amatha kutsata zomwe akugwiritsa ntchito kupitilira kuwonera masamba. Zochitika ndi magawo amalola kutsata mo
sadukiza zochita za ogwiritsa ntchito patsamba nambala za tr kapena pulogalamu. Deta iyi imathandizira kusanthula mozama kwa machitidwe a ogwiritsa ntchito ndikuthandiza kuzindikira kuyanjana kwamtengo wapatali.
Malipoti Apamwamba ndi Kusanthula – GA4 imayambitsa
Analysis Hub, gawo lamphamvu lomwe limapereka malipoti
okhazikika komanso luso lowunikira. Otsatsa a B2B atha kugwiritsa ntchito chida ichi kuti afufuze deta, kupeza zidziwitso zofunikira, ndikupeza zomwe zimachitika pamagwiritsidwe ntchito. Lipoti la Exploration