In this article, we’ll answer the question “What is web analytics?” in more detail and discuss why it’s important. Next, we’ll show you the analytics metrics you should start tracking right away and discuss some tools that can help you.
What is web analytics and why is it important?
Web analytics is a methodology that collects and analyzes website data. It’s the only measurable way to truly understand a company’s online performance. It offers a quantitative view of user behavior to help guide digital marketing initiatives, in conjunction with your and the user experience on your site.
Web analytics monitors how users interact with your website through their behaviors and activities. It’s the entire process of collecting, analyzing, and research shows increase in online sales in brazilian smes reporting data generated from user interactions with your website.
A company’s website can tell its brand story, explain its services, sell products, or educate potential customers. Its importance lies in measuring a company’s most valuable asset: its website.
Every site has a purpose; understanding what people are doing on it and whether they’re engaging with the content is the only way to know if the site is fulfilling its purpose.
Web analytics provides an objective and quantitative view of a website’s overall success. The metrics collected by web analytics tools allow you to understand specific aspects of your website, which you can refine by implementing or adjusting strategies.
Metrics to consider
Analytics tool reports allow webmasters and marketers to job data understand user interactions. Such as how long they’ve been on the site. What pages they’ve visited. And whether they’ve clicked on links or filled out forms.
Depending on your needs, you should ask yourself (and your company) these three important questions to determine your web analytics needs.
- What type of user behavior are you interested in analyzing?
- Who will use the web analytics tool on a daily basis?
- How much money do you want to allocate to web analytics tools?