Quite a lot, right?
But that’s just a taster, because when we dive into this data, the journey becomes much more exciting.
General Data on Online Sales Research in Brazil
The economic horizon has revealed some very optimistic surprises, especially for small and medium-sized entrepreneurs who have decided to cast their nets into the sea of e-commerce.
Moving a significant R$839 million in phone number database the 3rd quarter of 2023 alone, SMEs have truly shown that they knew how to adjust their e-commerce operations, as pointed out by E-Commerce Brasil .
The trick? We are talking about a robust growth of 20% compared to the same period in the previous year, which recorded sales of around R$699 million.
This is something we have already highlighted in another post about the explosion of e-commerce sales .
Sector Analysis
Immersed in the digital age, we navigate a sea of data that traces a growth path in e-commerce between July and September of this year.
These waves brought with them an influx of 3.4 million online order volumes — a significant 22% increase over the previous period.
Leading the revenue, we have 6 predictions for chatbots the Fashion sector, with R$297 million, followed by Health & Beauty, anchored at R$74 million, and Accessories with R$57 million.
However, it is the Home & Garden segment where we witnessed the greatest growth: a 62% jump, reaching R$41.5 million, compared to R$25.5 million the previous year.
The journey to online prosperity is increasingly promising, don’t you agree?
Entrepreneur Profile
Diving into this data also gives us a profile of the entrepreneurs behind these prominent SMEs.
Nuvemshop, when analyzing the results of the phone number germany digital environment of SMEs, shows the interesting route taken by these executives.
Here, Instagram lights the way for 56% of them, serving as the first safe haven to secure their online sales.
But remember: the websites themselves are still relevant and just over half (50.5%) of these entrepreneurs depend on them to make their sales.
Furthermore, conversational commerce shows another important facet: 46% used WhatsApp to market their products and/or services.
Challenges and Opportunities
The duality of the landscape for micro and small online entrepreneurs becomes especially evident when diving into the deep waters of challenges and opportunities in digital retail.
In an era of fierce competition, small retailers find themselves at a crossroads: should they differentiate themselves or be swallowed up by the vastness of the traditional market?
The escape route indicated in the E-commerce Brasil article points to personalization and authenticity.
Investing in self-manufactured products resonates not only as a cry for independence in the face of market homogeneity, but also as a call to the consumer who seeks to be unique in a sea of similarity.