When talking about virality, you probably immediately How to make associate this concept with social media . This is because the content published on digital platforms has this very particular characteristic. Users voluntarily share the posts and these can reach many more people.
But it is possible to create a viral email campaign that aims to increase reach and conversion . But how? The solution is simple: recipients will be responsible for spreading the word to people they know. They will then forward the email or take similar action.
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Tips for making a viral email campaign
Designing a viral email campaign that is capable of reaching a larger audience is easier than you imagine. With the recommendations below you america cell phone number list will be able to reach a larger market niche:
1.- Create unique content
Users like to see clever and original content, that’s what email marketing strategy to reopen a business makes them react to an email . It could be because it makes them laugh or because it contains something that surprises them. The idea is that you can generate emotions through them.
So if you want this to be the effect your email campaigns canada data generate, you have to think very carefully about the content and information. Keep in mind that this is what will make the message reach thousands of people. Therefore, avoid at all costs getting carried away by what “normally works” .
People are always drawn to topics that spark their curiosity. And this is exactly what unique content does, as it is something new for them, thus further arousing their interest.
2.- Offer something of substantial value
Regardless of what your campaign is about, whether it’s informational or promotional, you should always offer content of substantial value . If it’s a product or service, you can offer a free sample, a discount or a coupon with an expiration date that will be irresistible to the consumer.
However, when making these types of offers you have to make sure that you have enough stock. You must be absolutely sure that you have the necessary capacity to meet customer demand and the promise of what is offered. Remember that there is nothing more unpleasant than offering a reward and not being able to fulfill it.
You have to avoid that from happening, because you will lose the trust of users and after that they will probably ignore your subsequent campaigns. But if you deliver, customers will not hesitate to recommend you and even forward your email .
3.- Work with a target audience
Some people think that when you run a viral email campaign, the email will reach everyone. But if you do this, you can actually appear as a spammer. So if you want to avoid that from happening, what you need to do is send the initial email to a select audience.
It is always important to work with a well-segmented target audience. This is what will allow you to initially reach the customers who are really interested in what you offer. They will then be responsible for spreading your message.
To do this, it is essential that you place a special button in the body of the email that includes, for example, actions such as “forward to a friend” or “share” . This way, you will be able to track it easily and obtain the statistics you require.
It is important to make it clear to subscribers that they should also be very selective when forwarding. Otherwise, instead of helping you make the campaign go viral, they could harm you by turning you into spam .
4.- Optimize your email format
Nowadays, people browse most of the time using their mobile devices. Therefore, it is essential that your campaign is optimized for those recipients who open emails from a smartphone or tablet.
Keep in mind that before sending any email you should check if the format is correct. If you work with a responsive design , you will not have any problems. And, of course, this helps in the virality of your message.
5.- Add a call to action
Sometimes you need to guide your subscribers, directing them to the action you want them to take. So if you want to make your email campaign viral, you need to tell them through a call to action that they can share the message with their acquaintances.
As discussed in point 3, it is essential that the initial email is sent to a specific audience. But to achieve virality, you must encourage your subscribers to forward the email. And the most practical way to do this is with a CTA that has a clear phrase like “Share with a friend” .
Viral email campaign examples
Now that you’ve learned the steps to follow to create a viral email campaign, it’s time to look at some examples that can serve as a guide. The idea is that these models will give you a clearer vision of how you can structure the email:
A.- Mejuri
The first example of a viral email is from jewelry designer Mejuri , who offers an exclusive benefit to subscribers. But the best part is that it can be shared with others. It encourages users to spread the message on their own networks.
It can be said that this strategy was worked with three of Jonah Berger’s six principles of virality , which are detailed in the following list :
- Practical value: Offering a preview of products allows consumers to get what they want at a reduced cost before others.
- Social currency: Providing early access to the sale is valuable to subscribers, but you need to make it valuable to a few friends. And this is exactly what “social currency” does , as it gives this benefit to others.
- Trigger: This email gives users a reason to act instantly before everyone else can see the offer the next day.