Email marketing is one of the main communication channels you should use. Thanks to this, you will be able to attract back those customers you already had in your store . You can use this valuable channel to let your followers know that you are back in business.
Getting a customer back to your store is vital to rebuilding your business. You can even offer the option of buying online and picking it up in store. It is essential for marketers to stay connected with their customer and suppliers.
Many users have been staying at home for many months due to the health crisis. Because of this, e-commerce sales increased significantly in the first stage of the pandemic. Email interaction was higher, especially with people who were at home .
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Rebuild your customers’ trust using strategies to reopen a business
Attracting shoppers back to your stores takes a lot of work. Simply sending a reopening email isn’t going to cut it. To achieve your goal, you need to create business reopening strategies that help convince that customer to come back for a new experience .
If your store is not yet open, you have the opportunity to start planning your strategies to reopen the business and be ready when the opportunity to open again comes.
There are two trends that are very active and america cell phone number list will help drive the decision that the consumer may have about the purchases to make in the store. That is why your reopening messages must have a certain focus so that you can reflect it:
1.- There are many customers who do not feel confident when buying in physical stores
Don’t believe all those photos you see on social media use high-quality product images of beaches, bars and packed shops. Only 16% of consumers are ready to go back to a store and make their purchases . On the other hand, 71% say it will take them 6 months to a year to be ready again.
Many consumers are deeply concerned about their safety and health. That’s why they are waiting for the right time to get vaccinated before visiting a store that is hong kong lists reopening and resuming their shopping.
2.- Buying online can become permanent
People who never shopped online have accepted that they have no other way to do so. However, there is no doubt that consumers will return to their old methods of shopping in stores .
Chewy.com CEO Sumit Singh commented: “The increased levels of demand we are experiencing are here to stay (…) We do not view our first quarter results as a one-time event . ”
On the other hand, Walmart CEO Doug McMillion told Ad Week that: “Before this crisis, we were already seeing strong adoption of online technology (…) Once this crisis is more under control, people will have seen the benefits of that service and will likely continue to use it. It will become part of the ‘new normal . ’”
That is why it is crucial at this time to create strategies to reopen a business and implement email marketing to send those emails to people who already knew you . In this way, you will be letting them know that you are going to reopen your doors and that they will be able to visit you.
Check your lists before sending a reopening email
It’s always important to check your lists before sending out emails about your store reopening. It’s important to check how that list is doing and if it needs to be cleaned up .
1.- Always check the status of your mailing list
If you are one of those people who used to send an email on a weekly basis, but have delayed sending them due to the closure of your business, it is likely that the first email you send will generate many more bounces and some spam complaints . This happens when you have had a long absence of activity, since people have not heard from you.
Bounces typically increase when people have changed their email or simply abandoned their emails during this downtime. Also, those undeliverable emails will remain in your database as long as the software you are using for email delivery remains paused.
With business reopening strategies, this will be very different. When you send emails with the same frequency as before, you will be able to eliminate all those emails from inactive users .
But if you stop sending emails, it means you are not doing regular maintenance on your list. It is important to know that this can damage the delivery method and the reputation of your business.
2.- Keep in mind the warm-up of your IP address
Instead of sending targeted emails to your entire list, you should start by sending them in small batches. After that, you should gradually increase the volume.
This will help you avoid sudden spikes, which could trigger alarms for ISPs. This will increase the chances of your email being filtered as spam or blocked. This is not at all interesting when you want to reopen your business.
3.- Don’t send emails to your entire database
In this case, you have to divide your database. On one side, there should be those who do not respond and are older. On the other side, send the emails to subscribers who have opened them or have interacted with your most recent emails .
You should not send messages to addresses that are inactive and old. Ideally, you should first check whether they are still active email addresses that can access your information without problems.
Include these characteristics in your strategies to reopen a business
Your strategy should go much further. It should not just say “We are open again” . And you need to put yourself in your customer’s shoes and think like them.
When implementing your campaign or planning strategies to reopen a business,