Influencers have become very important intermediaries between a company and its customers. They are people who have managed to gain great credibility in their sector, and this is due to the activity they carry out on social networks.
One of the most effective ways to get people interested in a product is through word of mouth . Why not let an influencer know about it? This sounds good, but you might be wondering how to get those influencers to talk about you.
There’s no quick fix for this. However, just as you’re building relationships with your customers, you should be building relationships with your influencers. And one of the most precise ways you can engage them is with email. If you want to know how to create a campaign that works, take a look below.
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How to run an influencer-attracting campaign with email marketing
It’s not always going to be easy to get a response from that influential person. Therefore, it’s very important that you take care of the communication you have with them, so that they can receive and respond to that message you’re hoping for.
Before you start your campaign to attract influencers asia mobile number list with email marketing, you should take into account some aspects:
1.- Choose the influencers that are suitable for your campaign
When you think of an influencer, you often think of a 10 effective ways to monetize your subscriber list famous person with thousands of followers. However, this is a small part of what they really are. The world of social media is quite vast, and there are many people who have been gaining authority in it over the days .
You need to set aside a specific amount of time to find canada data that influential person. Choose someone who might be interested in your business and your activity .
On the other hand, it is important to keep yourself informed about how each influencer works. Why is this? Because not all of them accept the same types of collaborations and others do not work with certain products in particular . You must keep this in mind so that you contact the appropriate people.
2.- Make your value proposition clear
You will learn more about this later. However, it is important to mention that a generic proposal is not a good idea when you are starting communication with your influencer .
From the very beginning, it is crucial that you are clear about what type of collaboration you are going to offer and what the conditions will be.
3.- Keep the subject of the email concise
One of the most important aspects of an email is the subject line. When you’re writing to someone influential, you’re going to need to show them why you’re writing to them. But this should be as specific as possible, otherwise they’re unlikely to open your email.
4.- The body of the email must be personalized
Many people don’t know this, but personalization is one of the most fundamental pillars to keep in mind when you are going to carry out email marketing campaigns that are aimed at potential customers . However, this is going to be multiplied when it comes to attracting influencers with email marketing .
The volume of influencers that exists is quite large, so their reach will vary for each type of sector. Therefore, only you should dedicate the necessary time and resources to write to them personally. It is important that you invest in tools that are useful for personalizing emails .
Influencers are people who receive a lot of emails every day. It is essential that you tell them why you are following their social networks and blogs. You also have to briefly explain why the collaboration they will have with you will be beneficial for them.
5.- The relationship has to be sincere
Most influencers have been characterized by having an activity based on credibility. In many cases this is their profession, but they will always want to collaborate with brands that attract them.
Don’t miss the opportunity to show them the advantages of your service or product . Also, it’s very important that you don’t force communication. If you see that an influential person is not showing any kind of interest in the proposal you are offering, it’s best not to insist on it.
6.- Find the best time to contact them
One of the things that characterizes influencers is the activity they have on their social networks. If you do some analysis and monitoring, you will be able to discover the most appropriate times for you to contact them .
But if you see that they haven’t posted for a while, because they are at an event or on vacation, it is better to wait for an opportune occasion. But if you notice that they are not doing a specific activity, it is the best time to contact them.
How you can end the collaboration of attracting influencers with email marketing
Many influencers are often short on time. As you can see, emails with generic messages will end up in the deleted mail folder.
From the very beginning, you must be as clear as possible with that influencer and make clear what your value proposition is and the benefits they will obtain from having a collaboration with your company .
Here are some of the most common collaborations that influencers usually do with businesses. Typically, you’ll need to adapt it to what your brand is offering and the expectations that these people have. Learn about some campaigns you can create to attract influencers with email marketing:
1.- Invite them to an event
Nowadays, in a world dominated by virtual relationships, having a face-to-face contact with that person makes all the difference. Therefore, it is necessary that you organize an event and invite your influencers, as this is a great idea in all sectors . In this way, you will have a stronger relationship for the future.
If you want to make this proposal, it is important that you keep in touch with them to inform them. These are the types of content that should be written in the email you are going to send them:
- Present what your product is and how important it may be for that influencer.
- Don’t talk about the event without first mentioning what it will bring to them .
- Showcase your event by giving them all the details of it. If you are going to offer any additional benefits at your event, such as early access to your products, be sure to mention this clearly and without any ambiguity.