Although nowadays sending promotional emails is part of an activity that is seen in many sectors, mainly in those who want to promote their products on the Internet, lately it has gained a bad reputation.
And what is the reason for the bad reputation? Many companies abuse the sending of emails , turning them into junk emails that then end up in the spam folder . However, email marketing is still one of the strategies that can provide you with the best results.
To make it a little clearer, email marketing is about sending promotional emails to your subscriber list. That is, to all those people who already know you and have given you their details to receive a gift from your company.
TABLE OF CONTENTS
Advantages of having your own subscriber list
One of the main advantages of having your own subscriber list and monetizing it is that these are people who are interested in what you are going to offer or tell them . That is, they have the intention of buying your products or services.
By using email, you achieve a more direct cell phone number list connection with your audience, as you are targeting those who are truly interested in the product or service you are focusing on.
Some ways to monetize your subscriber list so you can make more profits
Once you have a complete contact list, you can start email marketing trends in 2023 that will be a success monetizing your subscriber list. To do this, you can follow the tips in the following list:
1.- Create your own database
It is important that you create your own database canada data yourself . A way to generate a list of subscribers with your own resources. You may not have done it yet, but this will help you save a lot of time .
There are some agencies that are dedicated to creating databases, which may be of interest to you and may be useful for this occasion. The payment for this service will depend on the type of segmentation you wish to perform.
2.- Consider sending promotional emails through third parties
If you already have a list of quality subscribers, it is best to work with sending promotions from third parties. And what is this for? To have a kind of exchange of a list of subscribers while receiving a commission for each sale made.
There are many agencies that can match you with an advertiser, but the most important thing is that you do the search yourself for advertisers who are interested in your database.
If you choose this option to monetize your subscriber list, you should ideally have already obtained authorization from these third parties . On the other hand, it is important for you to know that this type of promotion will provide valuable content to your subscribers.
3.- Create newsletters that have sponsored content
In order to use this type of newsletter, you need to be in contact with companies that are responsible for creating content that is of interest to you. This will be achieved by adding links within your emails . In this way, you will be adding value to the information you are providing.
It is important for you to know that this type of newsletter is not intended to generate sales for a third party. Its purpose is to generate traffic from your subscribers to the content of these people . For each link you have inserted, you will receive an amount of money, which will have already been clarified with the other company.
4.- Find a way to increase the traffic to your site and monetize it
Ideally, you should always share your best content with your subscriber list. This will greatly increase your web traffic .
On the other hand, if you are part of the Google AdSense program, you will be able to maximize your income much more. The reason is simple: the CTR will be higher, since it is an audience that knows your services and products and is already loyal .
5.- Try to market your services and products
It is always important to take time to develop new products and content, whether it be courses, reports or studies that you can offer to your subscribers.
Product-focused mailings are a good idea, as they will help you get the most out of your list . With all of this stuff you’re offering, there’s bound to be a user interested in something in particular. The crucial thing is to create products that are in line with your subscriber list.
6.- Ask your subscribers for recommendations
Word of mouth is one of the most trust-building techniques. If your customers recommend your services and products to others, they will most likely prefer to follow the recommendation given by a satisfied customer rather than start searching for a product without knowing anything about it.
It is advisable to always keep in touch with your subscribers so that you can ask them to recommend you. This is one of the best ways to monetize your subscriber list.
You’d be surprised how many of your followers would think it would be a great idea to recommend your services or products.
7.- Provides advice
Your readers and potential clients are looking for your content for something very basic. The usual excuse is that they need some kind of information. And if you find a way to add something related to training to your services, it will be much better .
This will help you demonstrate what you can do. Try to ensure that people on your list can receive advice from you, while you receive a financial share for it.
8.- Place banners in the newsletters you send
Newsletters are usually communications with your subscribers in a summarized form. Therefore, you should include only the key points that are of total interest .
However, there is also the option of banners. Banners help direct your subscribers to websites that are of interest to them and help you increase the visual aspect of your newsletter so that it attracts more attention.
Banners should always add value to the information you are sharing . On the other hand, it is essential that they do not bother the reader at any time. However, do not overuse them, as this can be counterproductive.