Combining both strategies is a very smart Combine CRM thing to do, since everything you learn through CRM can be put into practice when creating email marketing campaigns in the future.
It is important to know how these terms work together, as well as how you can combine them to achieve the results you desire.
TABLE OF CONTENTS
The importance of CRM in your strategy
As you may know, CRM is focused on the customers you have and how you can foster and build a relationship with them. It is no longer just going to be based on a transaction when they have made a purchase from your business .
It is essential that you find a way to improve the efforts you are making, so that you can attract new clients in equal measure. CRM systems are very useful for your company, since they will help you to streamline processes and, in this way, manage to increase sales .
And not only that, but it will also help you improve phone number list customer service. There are many software programs available for CRM management. At MDirector you will find this tool, so you can get the most out of it and combine CRM and email marketing.
Email marketing, a way to achieve success in your campaigns
Email marketing is one of the best ways to have a much how to make an email marketing campaign go viral: guide with examples more personal relationship with your customers. You only need to reach out to their emails directly, which is an advantage for you, since many of them check them daily .
The benefits of email marketing are great, as it does not canada data require a large budget. This strategy will help you share your company’s key content and start generating more revenue.
Automating these emails will provide you with a great tool, which you can use to save more time on the tasks you are doing in your company .
It is very important that you take advantage of this strategy, and even more so if you combine CRM and email marketing. It is essential that you are clear about what you are going to send to your users and potential clients , whether on a daily, weekly or monthly basis.
Benefits of combining CRM and email marketing
Here are some advantages so you know how important it is to combine these two concepts:
1.- Lead nurturing will be improved
Increasing sales opportunities is crucial so that your customers can go through all the stages of the sales funnel : from the moment they discover it to the moment they have made the purchase of the service or product.
With CRM and email marketing, you will have an easier way to adapt the information you share via email. With this, you will be able to identify where your potential client’s weak points are arising, which often remain stuck in the funnel.
You should not send them emails that are incorrect, since they will not engage with them. It is important to know that one of the problems that exist in this field is generating sales opportunities, so lead nurturing is crucial in any strategy.
2.- Integrate social networks wherever you have a presence
If you can find information from your users’ social media feeds, it will be a great benefit for your email marketing. CRM will provide you with that. You will be able to personalize the emails you send to your subscribers much more. This way, there will be greater interaction.
One idea is to pin an image in the email. You can also share this valuable content on your company’s social networks on a daily basis . With so many users using social networks today, it will be important to integrate them into your strategy so that you are not ignored.
The important thing is that you do it the right way, only then will it work as it should. There are also different social media tools that you can use to achieve the results you are hoping for.
3.- Personalize the emails you send
When users receive an email, they usually interact more with a personalized one than with a more generic one, since it is addressed to your company’s entire database. Seeing their name at the beginning of the email is very effective and with the CRM you will be able to extract data to use in your emails .
This will make them much more enjoyable to read. Also, the person who received it will be more likely to open it, rather than sending it to the spam folder . It is important to know that emails that are personalized have a transaction rate six times higher .
4.- Segmentation has to be more effective
For many businesses, it’s important to identify the demographics of their target audience . That’s where contact segmentation comes in handy. With CRM and email marketing, you’ll be able to tell which email campaigns might work best for the different types of users you have .
The more receptive your customers are, the better, and by combining these strategies you will achieve this.
4 ways to combine CRM strategies and email marketing
Now that you know a little more about combining these two concepts, you need to know the ways in which you can combine them.
1.- The newsletters you send must be pleasant
By using CRM, you will help to make the newsletters you send personalized. It doesn’t matter if they are segmented or not, you will make
it possible. With your CRM software, you will get a large amount of data , which you will be able to use in your emails.
Find out what interests your users so you can modify
the content they are receiving so it is tailored to their needs.
If they have already made a purchase from you, it is advisable to send them suggestions of services or products similar to those they have purchased . You can also offer them an add-on that will benefit them even more.
2.- Try to make automation much more effective
With marketing automation you will save more time, a great opportunity for you to address your audience in the right way. This is important, because they will be the ones checking their emails and interacting with them.
By using the CRM you will be providing tools that will guarantee that the emails you are sending are completely useful in their delivery .
On the other hand, with email marketing and CRM you will understand much better what that customer expects from the company. User behavior is something that must be studied and kept in mind when you are going to interact with them.
3.- Launch certain offers and discounts when necessary
Many times what prevents a customer from making a purchase is the lack of an incentive. And what is this incentive? That there is an offer or discount . And the fact is that many
times the services or products are out of their reach, so they take advantage of the promotions that are available.
When you use email marketing, you will be able to send many discounts and offers . On the other hand, with CRM, you will be able to identify
those customers who are interested in the offers in order to send them promotions and boost sales.