For this reason, it is important to know which email marketing influencers you can count on. This is a way to receive valuable and more extensive content through this channel.
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Role of influencers in email marketing
It is vital to know the influencers in email marketing, but first it is important to know the function they play in this channel. It is clear that they play a role as creators of content of interest to their subscribers, but they can also be good allies for the following strategies:
- They help you promote products to your community through their email marketing list. They also help you improve brand credibility through special posts for your database.
- You can invite an influencer to write some special emails to send to your subscribers. You have the possibility to use other channels to announce this exclusive content and the same influencer can announce it on their social networks. Remember that this character must share the same values as your brand.
- Another technique is to arrange special promotions in micro-influencers’ newsletters, using a promotional code that the influencer distributes to his or her followers. This code generates a tracking metric, thus facilitating monitoring of the success of the campaign as a whole.
- Generate specific content with an mobile number list influencer and distribute it via email. This email must have a call to action that allows followers to share it on their social networks. Creating transmedia content can be a lot of work, because it connects with different channels, but it is a very effective strategy.
Meet the most prominent email marketing influencers
It’s time for you to meet the email marketing influencers who how to create an email marketing campaign to attract influencers have gained notoriety in different sectors. This way, you can select those that best fit your business or brand. The idea is that you can acquire knowledge through their content:
1.- Joe Pulizzi – Content Marketing Institute
If you’re interested in the world of content marketing, you canada data need to know email marketing influencer Joe Pulizzi. He’s the founder of the Content Marketing Institute (CMI) and is actively dedicated to teaching companies how to use multi-channel storytelling effectively. This way, they can attract and retain their customers.
To learn more about his content, you can follow Joe on Twitter. This way, you will receive regular updates on the latest trends in content marketing.
2.- Jen Capstraw – Women of Email
Jen Capstraw is an email enthusiast. She is also a consultant, digital marketing strategist, and email speaker who presented at 25 events and conferences in 2019. She is a passionate advocate for women in technology, which led her to found Women of Email.
What is Women of Email? It is the largest association in the email industry. It now has approximately 5,000 members from 55 different countries. If you want to know more about Jen, you can find her on LinkedIn and Twitter .
3.- Scott Cohen – Scott Writes Everything
Moving on to marketing specialists, Scott Cohen has 14 years of experience in this area. He is a veteran in the field of content marketing and brands. He was VP of Inbox Army and Inbox Group Email Marketing.
But not only that, he also runs his own blog, Scott Writes Everything, where he discusses topics related to email marketing. He also talks about content on social media and makes observations about life in general. You can follow him on Twitter and LinkedIn .