Look, I’m going to give you a lesson that, if you apply it, you’ll save a ton of money on the advertising you spend on acquiring new customers.
It’s about starting to develop referral marketing in your philippines email list company or business , a very effective way to increase your sales if you do it strategically.
But before I get into the details, I’ll give you some statistics that will show you that I’m right.
Here I go…
Every day, billions of recommendations are made simply because someone likes a product or service and tells someone else, who then tells someone else, who in turn tells someone else: it’s human nature to talk about the things we like.
Your happy customers are probably talking about your brand right now, but…
Are you giving this circumstance, which could benefit your business, the attention it deserves?
But I don’t want to get distracted and forget the statistics…
Pay attention to some of them:
92% of consumers trust referrals from people they know – Nielsen
People are 4 times more likely to buy when recommended by a friend – Nielsen.
77% of consumers are more likely to buy a new the role of phone numbers in global commerce and transactions product when they hear about it through friends or family. -Nielsen.
84% of consumers say they fully or partially trust product recommendations from family, colleagues, and friends. -Nielsen
These are just a few statistics I was able to research, and I’m really telling you something…
When we apply this type of referral marketing to our clients, we see very good results.
But it really strikes me that some of my clients show a certain resistance to taking these types of actions, sometimes out of embarrassment or because they tell me they don’t want to “bother” their clients by making these types of requests.
However, those who dare to do it realize how effective it is.
Look, for example, at what happens when you set up a referral incentive plan:
More than 50% of people are likely to give a referral if offered a direct incentive or recognition.
39% of respondents say that monetary or material incentives
, such as discounts, free gifts, or gift cards, greatly increase their likelihood of referring a brand and participating in referral programs.
Do you realize?
How powerful it can be to turn some of your customers database d into sellers and advocates of your brand…
And I want to show you some statistics regarding the results that referral marketing generates:
Referral marketing generates conversion rates 3 to 5 times higher than any other channel.
A referred customer is 18% more loyal than a customer acquired through other means.
Referred customers are 4 times more likely to refer more customers to your business.
Customers referred by other customers have a 37% higher customer retention rate.
Customer acquisitions through referrals spend 200% more than the average customer
Well, I think I’ve given you enough data to prove that it’s worth starting to develop your own referral program using your customers.
I hope you found today’s lesson helpful, and I’ll see you next week.