A lead magnet is a useful product that the client gets conditionally for free. Why conditionally? He “pays” for the benefit with his contacts — phone number, email address or other data.
Why Business Needs is a lead magnet?
Of course, contacts themselves are valuable information that can be difficult to obtain. But the tasks of a lead magnet are not limited to collecting them. The value of this tool lies in the fact that it performs several functions at once:
- Generates interest in the kenya phone number list product. A useful guide or checklist ( one of the most popular formats! ) is a proven way to interest a potential client in your product. If even a small and free material is useful, then the future client understands: the costs of purchasing the product will definitely justify themselves.
For example, you sell a course called ” How to start your own business as an accountant .” As a lead magnet, offer the client a checklist called ” Successful start: Why Business Needs you need to do before launching your own business .”
Provides an advantage over competitors
Not all companies are ready to share valuable information for free. For example, an entrepreneur is used to paying for a consultation on absolutely any legal issue, and you send him a free memo ” What to ask a landlord before renting an office “. Why Business Needs a potential client sees your interest in helping him, it always inspires trust.
More : how to analyze the effectiveness of promotion
- Shows the level of expertise. The loan data products that help the client solve a problem or provide real benefits are most often used as lead magnets. If you meet expectations, the client has no doubts about the value of the product.