Discover the key insights that will shape the marketing landscape in 2024, from authenticity to the growing use of AI and AR/VR. Be prepared for the future of marketing.
1. The Age of Authenticity
2. Video Continues email data to Dominate and Finds New Horizons
3. Artificial Intelligence for Hyper-Personalization
4. Data Privacy in Focus
5. Advanced Search Engine Optimization (SEO)
6. Augmented Reality (AR) and Virtual Reality (VR)
7. Sustainable Influencer Marketing
8. Marketing Automation and Customer Journeys
9. Interactive Content
10. Web Scraping and Sentiment Analysis and Social Dark
11. Retail Marketing and Figital powered by AI Valuable insights
The world of marketing research shows increase in online sales in brazilian smes is constantly evolving, driven by technological advancements, changing consumer behavior, and the ongoing search for innovative strategies. As we approach 2024, it’s crucial to anticipate the trends and insights that will guide marketing campaigns in the coming year. In this post, we’ll explore some of the most valuable insights that could shape the marketing landscape in 2024.
One of the main changes is related to the extension and use of artificial intelligence in various areas such as video and content generation and curation.
1. The Age of Authenticity
Authenticity will continue to be aero leads the cornerstone of an effective marketing strategy in 2024. Consumers are increasingly skeptical of marketing messages and want to connect with genuine brands. Brands that can tell authentic stories and demonstrate real values have a significant advantage. Therefore, transparency, social responsibility and purposeful marketing are expected to play a key role in marketing strategies in the coming year.
2. Video Continues to Dominate and Finds New Horizons
In addition live video will continue to gain traction allowing brands to engage in real-time with their audience. Investing in high-quality video content will be essential to maintain relevance in 2024.
Streaming will be the new horizon for video and its ability to dominate our days and wallets. What you watch on Netflix will soon be the product you see in ads. Media companies have become retailers, just as retailers have become content production companies in recent years.
– Source: Online video consumption statistics, such as reports from the Statista platform and Think with Google.
3. Artificial Intelligence for Hyper-Personalization Valuable insights
Artificial intelligence (AI) will play an even more central role in marketing strategies in 2024. AI will enable more effective hyper-personalization as it collects and analyzes data to create tailored customer experiences.
Product recommendations, personalized emails, and enhanced chatbots will be powered by AI, increasing relevance and customer engagement. Data can be enriched through micro-interactions. The popularization of the use of CDPs and AI together with automation tools will enable a real paradigm shift in the market. Every website will be able to be more personalized than your Netflix. There is already technology for this. One of them is netdeal.