The unsubscribe rate hong kong whatsapp number data shows the percentage of email recipients who click “unsubscribe” after opening your email message. Just like open rates, the unsubscribe rate doesn’t always show how well your email address list is doing. Some of your subscribers may simply be uninterested in your offer. So when they unsubscribe, it’s actually a good thing. You shouldn’t waste time and money on leads with low potential.
Formula: (Total number of subscribers/total number of delivered emails) x 100
Unfortunately, not too many mail recipients are ready to take the time to unsubscribe. Many people simply send annoying emails to spam, thus hurting your open rate and reputation.
So even if your unsubscribe rate is low, it doesn’t mean some of the recipients on your email address list should stay there. That’s why you need to always pay special attention to the health of your email list.
Bounce Rate
One of the most everything you need to know about the concept of retail 4.0
important email metrics is bounce rate. A bounce rate shows how many of the emails you sent didn’t end up in the mailbox successfully. Bounces can be soft and hard.
Hard bounces are permanent bounces. Their main cause is generally an invalid email address. It usually happens when a person changes an address and deletes the old one. The growing number of hard bounces shows that it’s time to catch up with your email list cleansing tactics.
By checking email addresses on your list regularly, it’s possible to achieve low hard bounce rates.
Soft bounces are temporary bounces. They are usually caused by issues on the receiving end. The email service provider may refuse to accept your email because it looks spammy, or the system could be down. You need to know your soft bounce rate to understand what affects the email deliverability rate.
List Growth Rate
The list growth rate lack data is the rate at which your email addresses list is growing. It’s the opposite of your unsubscribe rate.
If your email list isn’t growing or, even worse, decreasing, it’s a red flag. Most likely, you need to review lead generation efforts, email content, subject lines, calls to action of your website and social media accounts, and the like.
Formula: (Number of new subscribers – (number of unsubscribes + number of spam complaints))/Number of email addresses on your email list
By checking how your list is growing, you can figure out how well your lead generation tactics are working. The list growth rate can also help you adjust your email marketing campaign.
Pro tip: The growth rate may be affected by marketing efforts unrelated to your email campaign.