That is, this may have a positive effect – an additional source of traffic. But it is difficult to judge for now. At the same time, we saw at the presentation that Google has not forgotten about its Google Shopping service. Product cards are tightly integrated into Bard AI responses, rather than going down with organic results. This is definitely a plus. At the same time, we see that Google, apparently, will not apply AI to YMYL topics and will leave search advertising “as is”. Here, radical changes would mean a loss of its own advertising revenue.
Right now, Google Bard is indeed
Very similar to Bing visually and indonesia phone number library functionally. However, the integration with the Google ecosystem will be deeper. AI is integrated not only into Search, but also into Mail, Maps, Docs, and Sheets. This is convenient for the user, but it is not relevant to our topic today. We are interested in what will happen with SEO promotion and how to adapt to the new realities! “Classic” SEO will continue to work, but the approach to promotion will still change Changes await us, that’s clear. Here are just a few of the most important points that we personally are paying special attention to right now: Google is evolving from a fairly simple search engine into a more functional site that will generate answers, track user interactions with AI content, and optimize answers to make them more relevant and up-to-date.
Sites like Wikipedia and resources
With evergreen content will suffer more than others, because AI will “pull” information out of them, and the user will simply not need to go to such sites. YMYL-themed resources will probably work and attract traffic as before. Google does not take responsibility for the health and money of users, so AI will mostly ignore such topics. The basis of search traffic for such sites will remain “organic”. “Gray” niches remain safe. Google is guided by the principle “what is not added to adtech strategy consists of initially Google Ads, is not shown in AI.
Google will seek to find trusted resources
And share facts rather than curate dynamic buying house b information that changes over time. That is, now many sites will have a serious competitor in the form of Google itself. Yes, AI will put links to publishers, as Bing does, but it is not yet clear whether these will be links to a specific page or just to a site. Google Shopping is still in the game, but it too will likely undergo changes in the near future. Expert opinion Eric Klyuev, Head of SEO Elit-Web “I don’t think it will shake commerce too much, but it may be more difficult for sites that combine commercial/informational queries 50/50.