post, I’m going to give you metrics and tools you can use to measure the success of your campaigns.
But first, let’s talk a little about advertising campaigns.
It’s very likely that when you hear that term, your mind laos email list automatically goes to: advertising campaign equals more money.
And I have to tell you that it is not like that.
Let’s see. Advertising campaigns do help you make money; but they also…
Helping you become visible (this is very important. If they don’t know you, they won’t buy from you), helping you build trust with your future customers.
As well as positioning yourself, bringing traffic, followers, etc.
Do you understand what I mean? Advertising campaigns can have multiple objectives.
It’s up to you to define which one you want.
Before continuing with this article, answer this question: What goal do you want to achieve with your campaign?
Select the metrics and tools that fit the objective of your campaigns
I’ll quickly give you a glossary of terms related to the the internet archive’s joy chesbrough most common metrics when measuring whether an advertising campaign was successful or not:
Impressions: The number of times your ad has been shown to the public.
Clicks: The number of times your ad has been clicked.
Click-through rate The percentage of people who clicked on your ad after viewing it.
Conversions: The number of people who completed the desired action: that is, a purchase or a registration.
Cost per acquisition (CPA): The cost of acquiring a new customer through your advertising campaign.
Return on Investment (ROI): The amount of profit obtained in relation to the money invested in the campaign.
The most common tools for measuring successful advertising campaigns are:
Google Analytics : A free tool that gives you detailed information about your website traffic, traffic sources, and conversions.
Meta Ads: This is perhaps the best known and allows you to see the performance of your ads on Facebook and Instagram.
But Gabo, I don’t know about that. I don’t know how to use tools to measure successful advertising campaigns.
Don’t worry, it’s normal. It’s just that handling the tools, the concepts, and all that technical stuff can be a bit complicated.
That’s why there are experts who know how to do it.
is my agency. We work closely with a wide range of clients, and my team and I run those clients’ ads.
We are always training ourselves to learn how to database d use tools to measure successful advertising campaigns.
Perhaps the most complex part of this process may be adjusting the ads on the fly. It’s like tightening or loosening a nut.
But don’t worry, that’s what my team and I are here for!
At Negocios Digitales, we’ve worked with clients such as Buffalo Grill, Renzo, Cajacopi, Country Motors, and Janna Motors.
And I in particular have collaborated with Bermont Investors, Aspaen, 322 App, the Government of Atlántico and the University of the North of Barranquilla.
My team and I are more than prepared to take on the challenges your brand needs to grow and help you achieve successful advertising campaigns.
I invite you to chat with me on WhatsApp. Click here and you’ll be directed to my chat.