I recently had a situation with a client of our agency qatar email list where we have been in charge of advertising campaigns on digital channels for two months. According to the analysis of the campaigns, looking only at the numbers or that quantitative part of the campaigns, we see that we attract many people to WhatsApp and at a very good cost per conversation, however the conversion rate is not the best, and the reason is that people are not willing to pay the price for what we sell.
We have a higher price than many other brands on the market that sell similar products. This is a women’s clothing brand with exclusive designs and superior quality. However, what we have found is that we need to make several adjustments to our branding and communication to attract an audience that would be willing to pay for designer clothing of superior quality.
First I want you to understand something…
Advertising alone is not enough to generate sales. Behind it the dangers of sharing your phone number publicly must be a product or service that effectively communicates a clear value proposition and conveys the values and differentiators of your brand. If you fail to do that, we will be compared by price, and that is not what we are looking for when we want to build a brand.
People buy based on emotion, based on what your product or service can offer them, whether for that emotional reason or for a functional reason, but they make decisions based on what they perceive.
The problem with this is that people who discover your business database d through advertising form a price perception based on your communication or what they see in your content.
And here comes the key to the lesson I want to give you today…
But first, I’m going to ask you a question:
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