Let’s take the case of Javier, our Casanova looking for a girlfriend .

Javier knows that asking every girl he sees walking  mexico email list down the street at 7:00 a.m. on a Monday morning if she wants a date is a waste of time.

The context and location where Javier makes his proposal are crucial; on a Monday morning, in the middle of the street, his success rate is likely to be very low.

Let’s change the context to a nightclub at 11:30 pm on a Saturday night.

Girls may be more willing to get to know you, and some will have the same interests as you, while others won’t. (Not everyone is your client.)

The key is that Javier is in a more convenient context and location, increasing his chances of success with his “sale.”

This is the same as what you do as a salesperson; notice…

You are located in a shopping center where consumers are more willing to buy.

You’re on social media because you know your potential customers spend time there.

You pay for advertising on social media, you hand out  the future of phone numbers: beyond the standard format flyers at the mall entrance, and you pay for billboards around the mall— you need to be discovered and made known that you exist.

You’re in hunter mode! Like Javier.

In that hunter mode, you must look good, attract attention, arouse interest, and be liked.

This is where communication and everything that surrounds it comes in. At the point of sale in the shopping center, you must focus on lighting, aroma, product display, and sensory marketing.

Everything communicates! And good communication ATTRACTS, awakens DESIRE, and SELLS!

On social media, we rely only on sight and hearing.

How then do you develop your COMMUNICATION AND. CONTENT STRATEGY to capture ATTENTION, spark INTEREST, generate DESIRE and achieve the SALE?

Returning to Javier’s case, he knows he must arrive at the club with a look and an outfit that makes him look good, he takes care of his physique by working out at the gym and has a skincare routine.

Javier is looking for an irresistible perfume to capture ATTENTION.

But our Casanova can’t stop there; he has to spark interest database d and desire. That’s why he learned to dance and stays informed so he has multiple conversation topics and is engaging.

This is the COMMUNICATION needed to awaken that DESIRE in girls.

Returning to the sales funnel, some girls will be ready to go with Javier on the first night; they move from the DISCOVERY phase to the CLOSING or CONVERSION phase.

Others seek a more stable relationship and remain in the CONSIDERATION stage; Javier also has strategies to gradually influence these girls’ desires .

These are different archetypes for Javier and your business; that’s why you should have strategies at each stage of your sales funnel.