As these two things may sound the same but they are not. A ‘feed’ is more like the idea of social networking platforms, where the content shown is intended to keep users scrolling with endless results. Wherein the concept of a ‘list’ before is specific and straightforward Top 10 results and that’s it. scrolling search feed This certainly indicates how the digital world has evolved, at which point users are conditioned to scroll endlessly. in user engagement and retention has made search engines adapt to it. At the end of the day, both search and these social networking platforms are advertising-based industries that earn through ad impressions.
‘Finding 10’ – Nowhere to be found!
Try searching on Google on a desktop device right now, and I bet you that most of your search results will show fewer than 10. Here are a few examples you can try searching: Advertising: 9 results Glamorous Camping: 8 results Food Delivery Manila: 7 results Kid-friendly Places in Makati: 9 results Those are just some of the results I got while testing multiple queries on a desktop in incognito and normal mode of Chrome. As you can see I tried to search using short-head terms and longtail terms, and most of the results do not show the 10th listing in the SERPs.
But also keep in mind that these SERP
results and layout may differ in every country so the number of snippets on the first page can change. Organic Results V.S. SERP Features As I got curious about SERP Features (events, top stories, and knowledge panels) and how it affects Google search results, I tried to look for other people’s analysis regarding this. I found a very interesting case study done by Kevin Indig, an SEO practitioner. SERP Features And the image below is the data Kevin gathered with his investigation into knowing the relationship between organic results and SERP Features. Note: “1” means the SERP Feature appeared above the first organic results; “5” means it appeared before the fifth organic results, etc SERP Features Research The data above also supports the assumption that SERP Features do affect the number of organic listings in Google search results – the more SERP Features appear leads to less number of organic results.
More data and research is needed to fully
establish the relationship between organic results and SERP Features. But the research above shows a pattern in its results and this could help jumpstart a full thesis on this topic. How does this affect SEO? These changes will profoundly affect SEO. As it is already visible and taking effect on Google search results – however, we do not have enough data regarding the shift of search engines from showing the classic ‘lists’ to user engagement and retention-focused ‘feeds.’ So this is very alarming, especially for SEO companies and practitioners that rely on software in tracking the rankings of their clients.
Rank-tracking software does not necessarily
display if your website is on the first bulgaria phone number library or later pages of results – so checking directly will be the only logical solution. One of our partners, SEranking, is working on a solution to show TRUE first-page rankings as we write this blog. You might want to check them out! Yes, we are still looking at this from an outsider’s view through a blurry lens. But some things became clear: Go for at least 7, not 10! – Being in the Top 10 means a lot less now compared to a decade ago! You should be targeting to be at least in the Top 7 to make your website relevant.
Because even the bottom 3-5 results do
not matter anymore if a more eminent SERP Feature hovers above them. Organic Real Estate is Shrinking! – Google adding a handful of SERP Features takes up the supposed spots for organic listings in the search results. This lowers the opportunities for you to increase the organic traffic of your website. ‘Search Feed’ over ‘Search Lists’ – Search results are much more crowded! The diversity of search results is shrinking. As Google is prioritizing some of its SERPs spots for different types of sites such as affiliates, brands, and marketplaces. But we cannot blame Google for this, as those links generate profit for them – after all, Google is still a business.
And all businesses need to grow their revenues
year on year. Key Takeaway possibility to interact with the target audience From 10 to 9 to 8 to 7 results, this goes to show how much search results pages have changed over the years. As SEO practitioners we should adapt to this, from strategizing to getting into that ‘list’ to embracing the new format of endless ‘feed’. We have all known since day one that SEO is ever-changing, but for a long time, we believed that getting into the Top 10 would deliver at least some traffic. And I say that thinking is now outdated, that is why you need to have a very capable and competitive SEO service provider that won’t just help you reach the top but will make sure to maintain your position.
What do you think about the shrinking organic
results page? Let us know your china data thoughts in the comments section below! Key TakeawayIf you have NEVER gotten replies for the hundreds or thousands of emails you have sent to webmasters, this guide is for you. Here is how we build backlinks effectively. something that has crossed your mind. The thing about it, though, is it’s not as easy as you want it to be. Link building is an SEO strategy to get other websites to link to your page.