The first is to expand the market, and the second is to grab it from your competitors. No matter which one you are, this is a kind of offense. On the other hand, after obtaining customers, how to retain these VIPs is a kind of defense.
So, in terms of e-commerce
What do offense and defense mean? Offense – Customer acquisition (Acquisition) focuses on attracting customers to your website to consume. If no one enters your website, your performance will never improve. It can also be said that here, is: “The process of persuading potential customers to enter your website and convert them into consumers through external mechanisms” Defense.
Customer retention (Retention)
For e-commerce novices, the most common mistake is to focus on offense and ignore the importance of defense. What is defense? “You increase customer repurchase rate and increase the value of each old customer through certain methods” Customer linkedin data retention strategies are usually us to get more value from existing customers. When you want to retain those customers.
You have spent a lot of effort to find
You must do everything in your power to ensure that they will not choose your competitors or similar physical stores. Customer acquisition strategies to find that is, they can arouse the interest new customers, and customer retention strategies to maximize everyone’s profits. However, how to allocate time and resources between the two? It depends on your business model. What should I choose? In the long run, it is difficult for a company to gain an advantage by.
Purely attacking or defending
This principle also applies to e-commerce operations. Your weighting may be bias towards one or the other, but ignoring one completely is not an option. Customer acquisition can help you grow your user base, however, common channels like Baidu promotion tg data have become more expensive as users increase, and free social exposure is becoming more and more difficult.