About the terms on the shore
Let’s start with definitions.
Personalization is when the site adapts to the buyer. For example, it changes search results, special offers, banners. It recommends the most interesting products to the visitor. It sends relevant advertising e-mails. In general, it behaves flexibly.
Personification is when the site acquires the features of a “live person”. For example, it tries to talk to the user through a widget consultant, offers to enter into an online dialogue with the manager Natalia, and so on. Remember Skrepysh from the old Microsoft Office? Here is a living example of the personification of dull office software.
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Customization is when the site gives the buyer the opportunity to choose the product options themselves: color, some components. In most cases, customization is an attribute of online stores. In a minority of cases, it is some kind of blog platform cambodia phone number data with the ability to customize the design of your cozy one.
Online stores and the domestic auto industry
An online store may worry about personalization and the like, or it may not. In fact, everything happens at the owner’s discretion (the desire to earn more or at the same level, yes).
Easy level: just a store
Ninety years ago, in the 20s of the last century, the first serial truck began to be produced in the USSR. That same AMO F-15. In principle, the first Soviet car, there were no others.
An average store without any hassle about personalization looks about the same, each user sees the same thing as any other – one catalog, one special offers, and so on:
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And everyone is happy. “Just a store” fulfills its tasks quite well. Only the user has to search for the right product himself and strain his brain.
As for special (and in fact universal) offers, they are, to put it mildly, sometimes not in the target audience at all.
Hurry up to buy an HP laptop, even if you visited the site with a MacBook Pro!
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And questions about personalization and similar tricks would not aridetailed instructions on how to declare special consumption tax se at all, if not for competition. And it pushes for experiments.
For example, at one time, consultant managers began to appear in online stores.
Normal level: a store with personalization
Half a century passes, everything changes in the direction of more personalization. “Humpbacked” or “Volga”? Maybe “Moskvich”? Look how the varnish shines. Who can tell me which is better?
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If an online store wants to make it easier for the user to find the right product, then data on the most obvious way is to add an online consultant to the site.
A consultant can recommend a product, advise on delivery, orientate on advantageous offers. Provided that there is a good operator on the other end of the line.
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This is the personalization of the store. How is personalization better? It is not better, it is for other purposes.