Many people underestimate the Sales funnel potential that email has when it comes to working with marketing strategies. However, it is one of the most effective channels, as it is direct and personalized. You have to go beyond the vision of sending mass emails.
It is not just about sending mass emails, but rather about sending them planned and related to the stage the user is in. Therefore, it is essential that you learn to work with the funnel in Email Marketing so that you can increase your sales.
TABLE OF CONTENTS
Benefits of the sales funnel
Before going into the steps to create your Email Marketing funnel, you phone number list need to know the benefits that it can generate for your business:
A.- Sales volume forecast
One of the advantages of a sales funnel is that it shows choose the right e-commerce platforms you how many people have moved on to the final stage, i.e. the purchase. This allows you to quickly find out which type of audience has made the decision to buy and who has not. By forecasting your sales, you have the possibility to design new hong kong lists strategies to optimize your results.
B.- Detect possible problems
You should keep in mind that the digital marketing universe is not free of errors. In fact, many times they are not even noticed until they begin to directly affect sales. The good thing is that through this type of campaign you can identify when a potential client leaves the sales funnel at any stage.
Additionally, it allows you to track the reason for the exit and take appropriate action to correct it or work on a better strategy.
C.- Automatic sales
Another of the many benefits that you have at your disposal is that the sales funnel gives you the possibility of keeping sales on autopilot. In other words, you save a lot of time on sales work. And it is most likely that the clients who go through this process once will stay with you and continue buying from you.
D.- Increase your conversion rates
By working with this type of sales strategy, you know that you are targeting a broad audience that is genuinely interested in what you offer. Of course, some people will drop out along the way, but chances are they will come back later with a reminder. Returning users will increase your conversion rates.
E.- Reduces the margin of error
Most sales funnels are automated, meaning they don’t require human intervention most of the time. Keep in mind that the lack of human involvement can mean fewer errors.
Guide to creating a funnel in Email Marketing
All strategies must be planned before being implemented, which is why you need to know the step-by-step process of the Email Marketing funnel. This way, you can begin to execute the corresponding actions at each stage in the correct way.
1.- Define forms to collect data
The sales funnel starts with attracting users. To achieve this complex embassy, you have to start by defining where the forms will be located through which you will collect the necessary information about the leads.
This phase is also known as lead capture, which is possible through a landing page or blog where the forms are placed. But the key part of this process is to place them in a specific place that is visible to the visitor. And it is essential that you offer valuable content or an attractive offer so that the user provides you with their data.
It is worth noting that these are not the only spaces where you can obtain this information. You have other digital channels where you can collect the data that interests you to reach the lead . Keep in mind that not all users want to buy, but you can convince them to do so.
It is recommended that you do not ask for too much information on subscription forms; name and email are sufficient. You must emphasize that by subscribing, they will receive valuable content and exclusive offers. In other cases, you can work with personalized forms that are longer, but without turning them into an interrogation.
2.- List segmentation
Once you have defined the forms you will use to capture potential clients, the next step is to classify the information collected. This will also depend on the data you have requested, but you can segment by country, age, interests or preferences, product or service, as well as by objective, branch or area, among others.
By creating this list, you will have a better definition of the data you have and you will be able to use it to obtain match points. Keep in mind that these lists can be edited and updated based on the behavior of the email marketing process flow .
The users you have registered can be classified as active or inactive, for example. This segmentation gives you the possibility of sending the email to the people who might really be interested. In addition, it allows you to send a much more personalized offer according to the needs of each one.
3.- Develop the shipping flow
Another aspect that you should configure when structuring your Email Marketing funnel is the sending flow . It allows you to know the possible steps that each user must take. There are many tools with automated options that perform a specific action when developing the flow.
For this reason, it is essential that before carrying out the full execution, you have your strategy well planned beforehand. Flows give you the possibility of visualizing user interaction , which is part of the second phase of the sales funnel.
4.- Design and schedule the emails
The design and programming of the emails you send to leads is another factor that you should take great care of. It is the key element for whether or not the conversion is successful . You can choose to include only text so that it does not affect the loading of the page.
But if you want to make it more eye-catching, you need to work with a complete design. It can be a landing page, newsletter , greeting card or gift card. You have the freedom to start from scratch or use templates and adapt them to your content and your brand’s style.
Don’t overcomplicate the design, as most email marketing tools have pre-made templates that make your job easier. It’s just a matter of editing them to match your brand’s colors.
Once you have designed your email, the next step is to schedule the start dates for your small sending flow. This is easy because thanks to marketing automation , everything is faster and you save time by not sending them one by one.
Remember that the email will depend on the funnel phase the customer is in. So you have to have them well classified to know which message is appropriate for each user . Otherwise, the expected conversion from lead to customer will not occur.
5.- Monitor shipments
Some people think that the work ends after sending the email, and they couldn’t be more wrong. That’s where the most important work begins: knowing through numbers if the message is really working.
It is essential that you monitor the reactions of the users on your list and compare them to the content you send. This way, you can evaluate and make appropriate adjustments for new subscribers.
It is also ideal for personalizing future emails or creating new options, as well as other different routes within your sending flow. The purpose of this evaluation is to help you improve what is not working correctly in your campaign.