It’s a strategic tool that helps you gain a deeper understanding of the characteristics, needs, motivations, and behaviors of your target audience.
I am , a digital marketing consultant with more than 10 years of experience in the sector.
In addition, I have Facebook, Google and cameroon phone number data Mercadolibre, Linkedin, Twitter, and Inbound Marketing certifications, so I have extensive knowledge in
That’s why in this article, I’ll explain why the concept of the buyer persona is a myth.
Why is the buyer persona a myth?
First, you should keep in mind that Facebook can provide us with demographic data such as gender, age, location, relationship status, etc.
But really, we are assuming and idealizing a buyer profile that does not exist.
For example, let’s say Facebook tells us our ideal customer is a 50-year-old father who works 15 hours a day, likes shoes, and likes cats.
However, this audience profiling causes hyper-segmentation of profiles that do not exist.
This can cause you to waste a lot of time trying to sell your products or services to these profiles who aren’t actually interested in your brand.
Keep in mind that we can assume or infer many the internet archive’s joy chesbrough things about a certain profile that purchases a certain product or service through social media.
However, we will never be able to know this for sure, because human beings are very complex beings.
This makes it almost impossible to find our ideal buyer or buyer persona.
How can I segment my audience appropriately?
You already know that hyper-segmentation isn’t useful when it comes to finding potential customers. However, with you can create positive segmentations that will help you sell.
First of all, you have to understand that it will be harder to sell to people who don’t know us.
This is why it requires multiple advertising impacts geared toward the different levels of awareness that a human being has when making a purchase.
This way, you’ll be able to seamlessly navigate multiple canada data users through the different stages of a sales funnel.
With the right message for each phase, we’ll not only make them aware of us, but we’ll also convince them, in a non-intrusive way, to buy from us.