How influential is referral marketing? As mention earlier, the retention brought by referral marketing is higher than that of consumer groups establish through other channels. Compar with strangers or general sales specialists, familiar family, friends, and even bloggers and social mia opinion leaders (Internet celebrities) they follow more.
According to Neilsen’s survey
The degree of trust is as high as 80%. In other words, as long as it is someone you know who says something to you, you will believe that 8 out of 10 sentences he says are true. The actual survey results also show that compar with other marketing strategies, in B2C marketing strategies, referral marketing is the most effective way.
To drive sales among all marketing methods
With an effect of 1.8 times that of email marketing and 2.7 times that of social marketing. Referral Marketing, Conversion, Friend Referral Such a result is not difficult to prict, because in life, we all frequently give advice to friends around us, such facebook database as which restaurant is delicious, which movie is good.
Which B&B is good, and so on
In addition, if there is a “special” experience, whether positive or negative, it is easier to spread it to more people. Why is the staying power of recommendation marketing so strong? 1. Accurate target Have you ever watch your advertising expenses get more engagement on your school’s social networks with these actions on Google and social mia evaporate before your eyes, but did not bring any conversion rate? Why? Is it because the copywriting is not good enough, the call to action (CTA) is not obvious enough, the product is bad.
You have actually been targeting
The wrong consumer group. A successful marketing campaign requires two key factors: simple and clear content of the message and accurate target group. Referral Marketing, Conversion, Friend Referral The reason why referral marketing can have such a high conversion rate and sales volume is that word-of-mouth marketing can make people tg data pay 100% more attention than usual to see what their friends say.