The email marketing channel continues to have a high ROI (return on investment), with an average return of $38 for every dollar invested.
- 48% of email openings are done from smartphones.
The 4 fundamentals of the Barranquilla email marketing strategy that you should keep in mind
1) SMART goals and a contact strategy
It’s worth going back to the basics when setting honduras phone number data SMART goals. Email marketing is one of the techniques marketers turn to when they need to get out of a bind and increase sales and conversions.
2) The 3 Vs to get registrations via email
There are many techniques for growing your subscriber base, and it’s vital that you make the most of your own media and generate email leads through new signups.
Keep in mind the 3Vs for this.
- Visibility. It’s pretty obvious, but make use various types of emails sure the subscription method and CTAs are clear.
- Value. Why should someone subscribe? List the benefits in the email you send.
- Speed. Make email registration a quick process. Create a simple form where people can enter their email address, and with a single click of a button, they’ll receive a quick response to what they want.
3) Identify the right metrics
If you have clear objectives, then they should reveal the right metrics to track. Email marketing metrics can be divided into two types: process metrics and results metrics.
4) The 3 Vs of unsubscribing
The 3 Vs apply not only to registration capture, but also to the opt-out and unsubscribe processes.
- Visibility. Don’t use a small font. Make sure the option is clearly visible so recipients can easily unsubscribe.
- Value. Offers unsubscribers an easy-to-use preferences process.
- Speed. Once again, unsubscribes should be fast. Mobile-optimized, no login required, and no two-week wait.
I’m Gabriel Besada, a digital marketing specialist. I can help you taiwan lead develop email marketing strategies and campaigns.
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