Carlos Lluberes
Carlos Lluberes
Consultant, blogger and teacher on his website Dale a la Web. Focused on Marketing and Online Business for the performance and growth of companies.
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AdvertisingDisplay
Do you work with Display Advertising Campaigns? If you want to get the most out of this type of action, in this post you will discover how to better plan your ads.
In Online Advertising, there is a lot of talk about the latest segmentation technique or the most recent ad format, but little about the day-to-day management of this type of Campaigns .
One thing is the concept, and another is the production and operation of an online advertising campaign ws data especially those of the display type (such as those found on social networks such as Facebook, LinkedIn, YouTube and other Google Adwords sites ).
Whether you work in Online Advertising in an agency, as an independent cons the white house noted that funding ultant or even within a company, you will find in this article some tips to improve the management of your Display Ad Campaigns .
Tips for implementing a Display Campaign
Take into account the time factor
Did you start with a static image with text and now want to evolve to more interactive formats ? Congratulations!
Before working on an Online Advertising Campaign , you should anticipate and estimate the time that the entire process will take. Creating the design and content of the pieces , setting up the ads, segmenting them , uploading them and then measuring them. Consider these times in your agenda so that you can do it right .
Depending on the objective, it proposes the network and the format
Even if you have decided to use all the available advertising networks , you should analyze the requirements and objectives of the campaign to know which platform to work on primarily. Knowing the advantages and differences between, for example, Facebook Ads and Google Adwords will give you a complete overview to make better use of the total budget and achieve better reach .