The digital diagnose seo landscape can change from one moment to the next, and there’s always a chance you could face a sudden, seemingly inexplicable drop in organic traffic to your website.
However, the reasons for the drop don’t have to be a mystery. Below, we’ve provided a guide to help you diagnose SEO traffic drops and define the best strategies to recover search engine rankings.
Five questions to diagnose SEO traffic drops
If, after successfully implementing various strategies to optimize your online presence and generate organic traffic to your website from search engines, you experience a drop in SEO (Search Engine Optimization), you may find yourself in a rather frustrating situation.
Despite this, month-over-month declines in organic traffic are reversible once the factors that drove the downward trend are understood.
Below, we’ve shared a checklist or guide consisting of five questions. The answers will allow you to diagnose the situation in greater detail, so you can devise the most appropriate strategies to improve your website’s presence in search engines.
What exactly is down?
To understand the month-over-month (MoM) decline in SEO traffic, the first question to answer is: What specifically declined?
Simply determining the percentage of decline in traffic to the site isn’t enough. Indicating that organic traffic decreased by “percentage” only reveals the effect, but says nothing about the causes, rendering the data useless.
When faced with a drop in
SEO traffic, it’s critical to determine whether a specific page or query is down , or perhaps a specific type of page or query is down.
At this point, you’re gambling data china probably wondering: How do you know exactly what went down to cause the drop in SEO traffic? We’ll tell you how below.
How do you know what fell?
The best way to find out what specifically went down is through Google Search Console or Bing Webmaster Tools, depending on the search engine that reported the outage.
The first step to do this is to extract the monthly report generated by these tools and sort it by change.
Next, start artificial Intelligence and call centers: strategic help to increase performance searching for specific queries or pages that caused the drop in SEO traffic . If this search doesn’t return any results, the drop may be due to a specific type of page or query.
Determining the type of page or query that crashed requires some manual data analysis. Since every website is different, it’s essential that you know yours well enough to identify patterns.
For example, the drop could be due to blog pages, product family pages, or landing pages.
Is this a silly technical error?
Once you’ve figured out exactly what went down, the next step is to check that it wasn’t some silly technical error.
For example, if it’s a specific cnb directory template or page, make sure it’s not blocked by robots.txt, doesn’t contain an inadvertent canonical tag or noindex tag, and still returns a 200 status code.
These types of errors, although considered silly, occur quite frequently without anyone noticing, even randomly on large company websites. That’s why we recommend performing this check before analyzing more complex causes.