However, over the past three months, the platform has introduced several significant changes aimed at making it easier to use.
My name is , I am a certified digital marketing canada phone number data consultant with over 11 years of experience in the field.
So in this article, I’ll explain the latest updates this tool has had.
What are the latest updates to the online advertising tool, Meta Ads?
1. They grouped the Billing section
Previously, the sections for adding payment methods, downloading ad receipts, and/or assigning financial roles were separate.
With the new versions, everything is now located in a single category that opens in a new tab in the “Payment Methods” section.
2. Multi-advertiser ads:
If you enable this feature, your online ads will caslon kahle gives a tour of the physical archive begin showing your audience a “You Might Like” section for cross-selling.
In other words, it will offer you products related to those in the advertisement.
For example, if the main ad is for clothing, the related ad below might show you a sneaker store.
This is an extremely useful option that we are already implementing in my digital marketing agency with several of our clients.
3. They eliminated 3 location options
Previously, the platform gave you several placement options to suit your needs and the audiences you were looking to reach.
I believe this update could be detrimental to businesses that are only interested in catering to people who live in a specific area (hair salons, neighborhood coffee shops, small fast food outlets, etc.)
6. Meta Advantage+ Tools:
This brings several minor changes, so I’ll list them for you:
- Convert your ad to video when the algorithm deems it appropriate, based on location and user.
- Convert traditional campaigns to Advantage+ with just one click
- You can create up to 5 versions of copy and 5 versions of canada data headlines so that can create the combination it deems appropriate for each user.
- In carousel ads, you can allow the algorithm to automatically sort cards to increase your conversion rate, based on those that generate the most interest in your audience.
In conclusion, these updates are useful for adding personalization to your online ads and building a connection with your customers.