You must not Learn about lose sight of the fact that the digital world is a changing one, and if you want to stay ahead, you need to be informed about the Learn about changes and transformations that will impact 2024.
That’s why we’re Learn about sharing the top search trends and priorities for 2024 below.
What 2023 brings us
During 2023, Artificial Intelligence boomed, and we all witnessed the advancement of searches powered by this technology.
Google’s new Artificial Intelligence model, called Gemini, has established itself as the most advanced model in understanding text, images, audio, videos, and codes.
Although Google embraces AI for content generation, it has implemented several updates to its algorithms focused on content experience and quality.
Due to such updates, the quality and usefulness of content generated with Artificial Intelligence gained importance in 2023 , in order to have long-term visibility in search engines.
We also witnessed the transformation of Search Engine Results Pages (SERPs) with the emergence of Google’s Generative Search Experience and the evolution of Bing Copilot (formerly known as Bing Chat).
In this context, we close the year 2023 and begin 2024 in the digital world.
Top search trends and priorities for 2024
Below, we’ll tell you about the main trends you should keep in mind, as they will undoubtedly impact the digital world in 2024.
Visual optimization
With the rise of image gambling data singapore search tools like Google Lens, visual optimization plays a key role in ensuring search engine relevance.
Search engines are increasingly
Understanding user intent and search context, making it increasingly important to optimize digital assets for your target audience.
Google uses several what is growth hacking? examples and its meaning criteria to evaluate digital assets. Below we explain three elements you should consider when optimizing them.
Image quality
Google certainly prefers high-quality images, but these can affect the speed and, therefore, the performance of your website.
It’s important to strike a balance between your page’s performance and image quality, given the resolution and size, to ensure a good user experience.
Image security
Another important element to consider if you want to be visible in search engines is image security.
Ensuring your images cnb directory aren’t flagged as unsafe for certain audiences and are safe for public consumption will improve the visibility of your digital assets overall.
Relevance
Google typically extracts information about the subject of the image uploaded to your website, from captions and titles, to assess its relevance.
It’s important to ensure the image is relevant to the content and placed close to it . We also recommend paying attention to the alt text in the image description to improve visual optimization.
Search Engine Results Page (SERP)
In 2024, rich results will undoubtedly continue to evolve in Google SEO and SERPs, so there are a few things you should keep in mind to rank high in search engines.
It’s essential that your website loads quickly to ensure a good user experience and that the content displayed is useful, high-quality, unique, valuable, and relevant.
Below, we’ll explain the specific areas you should prioritize to improve your search engine rankings when accessing results generated by Artificial Intelligence.