In fact, for visionary entrepreneurs, preparation begins long before the calendar marks the date. And in this case, we are talking about the 2024 BF!
When we are in the online universe, this preparation takes on even deeper nuances.
After all, between e-commerce strategies, offers and marketplaces, how do you find the right path?
It is precisely to dispel this cloud of doubts that we are here.
What are the prospects for Black Friday 2024?
Getting into the swing of opportunities, the outlook for Black Friday 2024 for the online world is more than promising.
Starting with global trends.
An eye-opening study from Adobe has phone number library given us a bird’s eye view of what to expect in the coming years.
His diagnosis? A whopping 50% growth in e-commerce sales between 2023 and 2026.
That’s right: in just three years, the market is expected to expand to half its current size.
Now, just imagine the weight that Black Friday, one of the biggest sales events of the year, carries in this growth — as well as other dates, such as Mother’s Day .
Reminder: what is Black Friday?
Stop for a moment and think: have you ever found yourself anxiously awaiting the arrival of the last Friday of November? If so, it’s no coincidence!
This date, which many mark on their transform your health and sales success calendars, is nothing more, nothing less than the iconic Black Friday.
But, wait a minute, do you know why it is so celebrated?
Originating in the USA, Black Friday has won the hearts (and wallets) of many around the world, including Brazilians.
Traditionally occurring after the American Thanksgiving holiday, this is the date when physical and digital stores offer devastating discounts, making it the perfect time to secure those purchases you’ve been wanting for months on end.
How long does Black Friday last?
Well, traditionally, the answer would be yes. However, things have changed.
With the rise of e-commerce and phone number germany competition between brands, many establishments extend their promotions beyond Friday, creating the much talked about ‘Black Week’ or even ‘Black November’ — you’ve certainly seen it, taken advantage of it and, of course, worked on a campaign of this type.
So get ready!
Offers may start appearing well before the last Friday of the month.
Get ready for Black Friday 2024 with our tips
1. Offer lots of (and good) discounts
Look, it’s no secret that the success of Black Friday is linked to discounts, right?
And it’s not enough for them to be just ordinary discounts, they need to be irresistible.
Think about how to delight your customer and generate value for your business. Evaluate your costs, define a profit margin, and then take the big leap.
If possible, go further and offer premium products or even exclusive combos for the date.
And a golden tip: be transparent.
Don’t increase prices first and then offer a “discount”. The customer notices and reputation, my friend, is worth its weight in gold.
2. Limit the time of offers
You know that feeling in your stomach when you see a countdown timer or the phrase “last hours of offer”?
That, friends, is the power of scarcity in action or FOMO ( fear of missing out).
Limiting the time of offers creates a sense of urgency, making the customer decide more quickly about the purchase.
But be careful: the strategy only works if it is genuine.
Don’t keep extending offers endlessly. Set time periods, whether hours or days, and stick to them. Show that your brand is serious and trustworthy.
3. Get ahead of technical issues on your website
Have you ever imagined the frustration of a customer accessing your platform in search of that amazing discount and boom ! Server error or slow loading.
Don’t let this happen during peak periods — because, believe me, on Black Friday your site could reach unprecedented levels of traffic.
Invest in speed optimizations, have good hosting and ensure that all links and buttons are working perfectly.