Social media such as Facebook and especially Twitter have become powerful communication tools in 2.0 politics. They allow people to report on measures taken, announce future projects, and engage directly with the public.
Once again, most politicians focus more on using nepal phone number data these tools to damage the credibility of their enemies than on listening to and addressing the needs of the people.
Negative campaigns
It is one of the most widely us strategies today, and political parties are more interested in criticizing the competition than in creating their own powerful agendas focus on meeting the needs of citizens.
This type of strategy seeks to defeat the enemy by portraying the candidate with anything that a good person or an average party voter would reject. For example, spreading a racist or homosexual image or mocking economic or social proposals.
The best examples of political marketing
US Senator Bernie Sanders
One of the most widely used examples of political mistakes on linkedin marketing is Senator Bernie Sanders. He was the Democratic candidate in the primaries, and his situation at the start of the campaign was disastrous.
The polls gave him a 3% chance of voting.
After that, the media campaign will begin. His team of advisors developed a funding strategy that included reaching out to all of the party’s voters with a personalized message. The response was excellent, with more than $27 million in donations.
These donations were invest in funding content marketing strategies, and more than 550 videos were produced in which Sanders discusses his project. These videos have been distribut on all types of social platforms. For example, on YouTube, they have reached around 50 million views.
What was the result? Sanders received 43% of the vote. He came very close to winning the primary and initially only supported the third constituency.
Obama
The candidate’s image may be too inspirational or anticipate such job data an ideal, and political marketing may be doing just that. This is the case with Barack Obama.
The former US president inspir musician Will.I.Am to compose a song called “Yes We Can Song,” which was published on yeswecansong.com. This text is one of Obama’s most famous speeches in New Hampshire.
This project was first endorsed by Jesse Dylan, son of renowned singer-songwriter Bob Dylan. However, the initiative was so influential that many celebrities flocked to the studio to participate in the track in just two days, showing their support for Obama. Celebrity collaborations include Scarlett Johansson, Kareem Abdul Jabbar, Nick Cannon, John Legend, and Kate Walsh.
Hillary Clinton and Negative Marketing
Does anyone believe Donald Trump could have become president of the United States without a solid political marketing team behind him?
Trump is known for his blunt and offensive remarks, and his message is not one of restraint and modification. During the presidential campaign against Hillary Clinton, he repeatedly used negative marketing to promote Hillary’s image, obscuring it with white liberals, African Americans, and young women.
One of the simplest and most effective smear campaigns against Hillary Clinton was to create the purest South Park-style animation of the Democratic candidates. The cartoon’s title is “Super Predator,” and the accompanying text is also offensive: “Hillary considers African Americans to be super predators.”