Themed promotions (similar to BTL promotions – translator’s note). Retailers and advertising partners can send customized messages about promotions, notify about competitions, and offer discount coupons or personalized loyalty programs to visitors, depending on their location (in the mall or a specific store), time of day, purchase history, and so on.
Navigate around the mall
Sometimes it can be a challenge for mall visitors to find their way around. Using iBeacon apps, the user will be able to locate themselves on the map and navigate;
Real-time information about customer france phone number data behavior before making a purchase. Retailers can track customer visits to their stores, their
movements, and specific places where they linger longer. A store owner can find out how long a customer spends in front of a particular screen, which may be of additional
interest. The system can then offer additional information – for example, reviews, or, in the case of clothing stores, other colors and styles available. The system remembers the customer’s recent purchases and sends them relevant offers, for example, “These boots go perfectly with the leather jacket you bought two weeks ago!”
Visitor traffic analytics. Shopping mall owners can collect information about where the most valuable real estate in the building is located.
Welcome messages. These can contain promotional offers, contest notifications, loyalty programs, and more. The system can record the entry point of visitors to help them navigate back to their cars.
Integration of online and offline shopping
A simple example: in an offline store, customers can pick up the goods they purchased online. It is also possible to combine online and offline sales analytics to evaluate conversions.
“In the right place, at the right time” – this is the greatest value of iBeacon technology! Placed inside hypermarkets or brick-and-mortar stores, these devices can send notifications to customers at a specific time, location, and when the person i the data remains consistent s likely to be ready to make a purchase. For example, when an iBeacon detects a customer’s smartphone within a few steps of the olive oil shelf, a message with a special offer can be sent to the smartphone.
This can be much more effective than handing out discount coupons in the data on hope that the customer might run out of olive oil and remember a certain store or brand.
While large shopping malls are the places where iBeacon technology can be used to its full potential, smaller retail locations, including stand-alone stores, can also connect iBeacons to send discount coupons to customers.