We explore in detail the main functionalities bas on Artificial Intelligence (AI) reveal by HubSpot at INBOUND24 .
Every year, HubSpot’s annual event, INBOUND, becomes the stage where industry leaders and marketing and technology professionals meet to present new trends, explore new tools and discover the possibilities offer by today’s digital environment.
This year, everything revolves around new Artificial Intelligence (AI) tools , the technology that continues to revolutionize the business landscape, refining business strategies, optimizing processes and opening new paths in the personalization and effectiveness of digital experiences.
Breeze: HubSpot’s New AI Feature
Although HubSpot already incorporat different AI services into its CRM at INBOUND23 , this year it has gone a step further through the new Breeze .
HubSpot Breeze is a suite of AI-power tools design to streamline and optimize marketing, sales, and customer service operations within HubSpot’s CRM .
Breeze is compris of several key functionalities with the aim nurse database of transforming and improving processes.
On the one hand, Breeze Copilot acts as a virtual assistant that facilitates the execution of tasks within the HubSpot platform, allowing, for example, the creation of workflows or the management of CRM records more efficiently.
Breeze also includes AI Agents
Which automate specific tasks: the Content Agent generates texts for blogs, landing pages and even podcasts. The Social Mia Agent creates and schules optimiz posts to maximize impact on different platforms, while the Prospecting Agent personalizes contact and follow-up strategies for potential clients.
Another key component is Breeze Intelligence , which collects and enriches the peak phase of social media customer data from multiple sources, offering a more complete view of digital behavior and purchasing intent. This allows companies to adapt their strategies and make more inform decisions, while automating repetitive processes to increase productivity.
Let’s look at each of these elements in detail in terms of functionality and potential.
1. Breeze Copilot
Copilot, or “copilot” as its name suggests, is the japan data perfect complement to simplify any task to be carri out in HubSpot and optimize the workload.