Brands like How to take you AirBNB and Uber also use this type of customer acquisition. In the case of Uber, for example, if someone uses your link to hire a car, both you and your friend will get an instant discount.
Something similar happens with affiliate mom data systems where you promote a product and get a commission for each sale you make. The Amazon affiliates program is a perfect example of affiliate marketing.
Instagram: Using feedback to grow
A perfect example of how the simplest actions can bring us incredible benefits. You will see later, but one of the points most examined in growth hacking is the customer/product relationship. The more you understand why a product may be useful tips for organizing direct marketing to increase sales on the internet interesting to your buyer persona, the easier it will be to give them what they want and thus be able to grow.
With that in mind, wouldn’t it be a good idea to ask your customers directly how to improve your service?
Well, that’s what Instagram did.
This social network, when asking for feedback from its users, realized that the most used option was the one for sharing photos. So (very wisely), they decided to listen to their users and took the best of all the applications that had the option of sharing images to create what we know today as Instagram.
The result?
More than 700 million registered users today. And all of this thanks to listening to and taking into account the feedback they received over the years.
How to take you As a curiosity, I’ll tell you that the massive feedback they asked for also led them to change the name of the project. At first it was called Burbn in honor of the Kentucky whiskey. 
Agrowth hacking process laid bare
Although it may seem a bit confusing, a growth hacking strategy has an order and logic behind it (not everything is creativity). As with any other marketing strategy, you don’t have to put the cart before the horse, but try and test it little by little.
1. Product and customer: every sheep with its mate
Growth hacking is impossible to achieve if you don’t have the right product for the right customer.
Impossible.
Burn this phrase into your head because it is very important.
This strategy is not just about selling your product in the most creative and cheap way possible. You first need to study in detail the customer’s relationship loan data with the product.
When you look at it, you don’t just have to point out the features of the camera. Data like: 18 megapixel full frame camera, 18-55 mm lens, APS-C sensor… are boring. They are important, yes, but they don’t sell or attract attention.
What really makes the customer buy is the benefits. That is, how your product or service will help solve your customer’s problem or improve their daily life.
That’s what makes a person buy and what you need to find out in order to optimize your sales messages.