In order for the mailings to work, we need an up-to-date database of your products
JS SDK is a great tool that tracks the status of your products on the fly. But it is better if before sending a digest or trigger mailing we are.
Absolutely sure that all the products that we are going to send are in stock, they have a photo, name and current price. YML is processed daily and contains the latest assortment of your online store. You understand: it is important that all links in the sent letter lead to products that are in stock and can be purchased.
In recommendation blocks
Some of our recommendation algorithms take into account the price of the product.
Its category and other features that significantly affect what will appear in the recommended product block on the site.
Industry algorithms
Industry algorithms require additional data about the products brazil phone number data such as: clothing sizes, gender, applicable age, etc. Without this data, the industry algorithm will not work.
Structuring of goods
Many of you are wondering if it is possible to find out somehow that a buyer who came to me looked at a specific product somewhere on another site? Our answer is always the same: we will not tell you what product the buyer was looking for on other sites, but if we know this, we use this information to build targeted recommendations. So, one of the ways to understand that the user looked at Canon EOS on some site and is now looking at it on your site is to use the Vendor and Model fields in the YML file. Set this up and get an enhanced effect from the recommendation system.
Distribution of goods by cities and warehouses
Many of our clients have warehouses with goods in different cities, and in each of them not only does it have its own range of goods, but also prices for the same goods are different. Therefore, we have expanded the YML format top content marketing tips you need with the <location> attribute, in which you can specify in which cities which goods are sold and at what price. By the way, <location> is not necessarily a city. This can be a pick-up point within one city.
More about Locations.
Multi-category
The basic YML format from Yandex implies that one product is in data on one category. In life, this is not always the case, so for you we have introduced the ability to specify several categories for one product. Please note that Yandex.Market does not accept this, so this file is only suitable for REES46