It should be short and specific. It is better if the title contains keywords for search engines, attracting organic traffic. Do you have similar communities in other social networks? Then name the new one the same way – so that subscribers can easily find you on different platforms.
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Create a profile description.
Create a call to action on the page — click, buy, subscribe. Tell who the community is created for. Use search words, phrases. If there is catchy specificity — add it.
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Upload avatar.
Try to choose a thematic photo for it, reflecting loan data the essence of the account. The avatar should be bright, easy to remember. But remember that all photos are converted by the system into a “circle”. Therefore, the most important thing should fit in its area. (The brand name or your face, if you put a portrait on the avatar).
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Upload community cover.
The cover helps new users understand where they are. So put a product image on it, information about promotions. In short, something that will immediately arouse interest.
- Fill in the contacts in the profile. Insert links to other social networks, website.
The account has a theme. Add discussions to the community page. Users will be able to communicate with each other, and you will be able to respond to comments. Create a store — upload the products you offer there. Provide the audience with an introduction to the assortment. This will encourage them to make a purchase decision.
Register
Promotion of posts in VK
Posts should be original. They need to be optimized for SEO. Simply put, insert keywords and phrases. They work as a beacon – search robots notice them and promote such a group in the search results.
Keys can be selected using special services, such as the free Yandex Wordstat. At the same time, a newly created community should not focus on high-frequency queries. The reason is that the competition is strong: your account will not reach the top of the search results. Choose mid- and low-frequency queries, so there is a greater chance of being among the leaders of your segment.
Free promotion in VK
Promoting a community on the VK platform can be free. It requires patience, time, and effort. You will get results after at least a couple homer mcknight uitvoerende hoof of months of hard work. Although, of course, there are exceptions. But there is strong competition on the VK website. Therefore, it is difficult to get noticed from scratch.
Factors to consider:
- The more active the audience aero leads is — writing comments, putting likes, reposting — the more the community is “liked” by search bots.
- A newly created account is promoted worse – two or three months must pass.
- The number of subscribers is important for the search engine – communities with an audience of 500 people appear in the first results more often than those with 50 people.
- “Bots” have a negative impact on promotion; systems have learned to recognize them.