No matter how unique, useful, and generally the best your product is, without customers, it all makes no sense . Both in the process of creation and in developing a promotion strategy, the needs and desires of customers play a key role. And this is where many entrepreneurs make the same mistake: focusing on the product itself, and not on the problems of the audience.
Of course, studying your target audience takes time. But it is better to spend more time and accurately find out the needs and dreams of your ivory coast phone number list audience, their interests and objections, than to continue improving the product. Unfortunately, this does not always guarantee high sales.
Why is it important for any business to study its target audience?
So, here are six reasons why any business needs to study its target audience:
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- Understanding wants, needs and preferences. This is exactly what we have already talked about: you must know what your audience wants and needs. Without this knowledge, you simply will not be able to offer the product that they really need.
- Business development. Information received from your audience is a source of ideas for business development. You can only guess whether customers have a request to change a product, service or service or launch new products. But if, for example, the need to improve the operation of a service is constantly. How to learn what mentioned in your customers’ reviews, this is already a direct guide to action.
- Marketing optimization. In order for a marketing campaign to hit the target, you should also have a good idea of your target audience. This approach helps save money, increases marketing efficiency and, of course, increases sales. You can invest as much money as you want in brand promotion on TV, but if your audience does not watch TV, it will be a completely wasted investment.
- Increased customer loyalty. If you offer your customers a product that fully meets their needs and expectations, this becomes a guarantee of long-term relationships and strengthens trust. Loyal customers not only buy more often themselves, but also recommend the product to others.
- Advantage over competitors. When line data a company knows what its customers need, it can offer them unique products that competitors do not have. This always makes a business stand out even in a highly competitive environment.
- Minimizing risks. If you know your audience well. How to learn what it will be easier for you to prevent possible risks. For example, customers are waiting for a product update, and you will be among the first to offer an improved solution.
How to Know Your Customers
There are many methods and tools that help study the target audience. Some of them involve significant costs, but many are available even to micro-businesses. Among the most popular methods of studying the target audience are:
- Conducting surveys and questionnaires. A simple yet effective way to study the target audience. Surveys and questionnaires are a valuable source of information: from them you can learn the real needs, preferences and habits of customers. The results of surveys and questionnaires help you understand what specific characteristics of your product customers value.
- Statistics services. Such services help to collect information about the potential audience. Among the most popular are Yandex.Wordstat and Google Trends. With their help, you can find out about the audience’s interest in various products, and Yandex.Wordstat also allows you to find out how the popularity of a request differs depending on the region.
- Social media analysis. Another source of information about customers is social media. Analyze profiles, comments, and other activities: this way you will find out what your target audience is interested in, where they go, how they prefer to buy, and also get a lot of other information that you can use to develop your business.
- Contextual analysis. This method involves observing a person in a natural environment while using your product. Of course, this is not always possible, but if your product allows it, you should definitely not ignore this method. You will be able to see who uses your product or service and how, what real needs customers have. How to learn what and “peek” at ideas for improvement.
- CRM data analytics. Such systems contain a lot of useful data about interactions with your customers. From CRM, you can find out the purchase history, topics of support requests, and other information: analyzing this information helps to better understand the preferences of the target audience.