Sales continue to actively move online. In the period from January to December 2023, the share of online purchases was 56%, offline – 44%. And these figures continue to change in favor of online sales.
Online visibility of a small business is the company’s jordan phone number list position in search engine rankings ( placement on the search results page ).
Example. Igor decided to order an apartment cleaning. He opens Yandex and types: “order cleaning services in Moscow”. The system ranks companies that do cleaning. Conventionally, the top 10 companies appear on the first page of results. Igor evaluates their websites, reviews from former clients, and chooses the best company for himself .
Why Small Business Needs Online Visibility
- Companies that appear on pages 1-2 of search results invest more effort and money into their online visibility. They work with SEO queries, customer reviews, marketing.
- But there are also companies that are on page 5, 20 or 100 of search results. Their online visibility is the weakest.
Usually, when choosing offers, users stop at the first page. Some look at the second and third pages. The probability that the user will scroll to page 10 or 20 is almost zero.
Customers need to see a company online to buy a product or order a service from it. And businesses need to develop their online visibility to make it easier for potential customers to find them.
Online visibility for small businesses means being. How to Increase Your visible to customers. But how do you become more visible online? There are several working methods.
- Interesting website. Have you noticed that there are websites that you literally get stuck on? And there are websites that are hard to stay on for even a few seconds. A business website should attract and hold the attention of users. This is done with the help of useful content, beautiful design, convenient functionality, and bright banners.
- SEO. The company should not only publish content, but also work with keywords and queries. This is SEO optimization, which brings the company to the top of search results.
- Social networks and messengers. These are tools for quick interaction with the audience. You can post news, information about new products and promotions, and organize giveaways.
How to be more visible on the internet for your business
More : also ask your audience questions in posts
- Content marketing. This is business promotion through publications. For example, posts on social networks, mentions in the media. And customers also like to watch videos about the company and participate in interactive activities.
- Advertising. This is the simplest. How to Increase Your but most expensive way to make your business more visible on the Internet. But with the help of targeted advertising, you can set up campaigns precisely – segment the target audience by groups ( age, region, preferences ).
- Email letters. Email newsletters are a quick way to inform your customer base about new products or news. This method does not require large expenses, but you need to collect a customer base.
- Collaborations. Some companies join loan data forces and exchange content on their resources. You can also collaborate with bloggers who mention the business in their social networks and videos. In this case, the customer base is increased by exchanging subscribers.
- Reviews. Before buying something from a business. How to Increase Your users study comments – what their former clients say about the company. To do this, they look at reviews on a huge number of review sites and websites. It takes a lot of time.