All colleges and universities communicate their programs and methodologies when giving reports to interested prospects. Having these messages well constructed is the basis for a high or low rate of recruitment and closing of enrollments. Having a powerful educational offer is the key.
I commonly encounter two problems
The way they explain and communicate their educational offer is very generic and with language that is too pedagogical for it to be attractive and even understandable for parents and students.
The promoters offer their educational speech in the same way to all the people to whom they provide reports.
Both situations leave the decision-making of the prospects belgium phone number data in the pre-established concepts they have of the school, the
facilities and the treatment perceived on the day they visit the school, of course, their decision also ends up being made based on the price of registrations and tuition.
is to do? You must create a sales pitch for your programs that has the following characteristics:
1. Highlight what makes
your program different and unique compared to others and that is of great value to your prospects (parents and students).
2. It must be oriented to the main purchasing motivators of your market (parents and students). Depending on the type of educational program.
Your prospects have different variables that motivate them to choose between one option or another.
3. It must be written in simple and accessible terms for your corporate brands should launch market (parents and students), that is, that they understand perfectly well.
4. Finally, it must highlight the benefits that your educational offer provides to parents and students in particular. Tell them what they want to know! Not what you want them to know.
For each of your programs you must look for and highlight those database-d elements that you offer that no one else has or no one else does as well as you. These elements are the exclusive and unique mix that you offer in your school and that is of great value to your market.