Let’s say it right away: launching your own commercial editorial office is a complex process that requires serious investment. Creating an editorial office just for the sake of it — or because competitors have their own team. How to create that does marketing — is not the best idea. Try to answer a few questions:
Step one: Define your goal and strategy
- What specific business tasks will your jamaica phone number list own commercial editorial team solve?
- What content will you create?
- Will it be possible to monetize the editorial work?
- What performance indicators do you want to achieve?
Content marketing is always about the long term. You shouldn’t expect instant results when launching your own editorial office.
You need to research the market and find out what kind of content your audience is interested in, how they find it, and how they respond. Think about what tasks need to be solved first — increase the number of subscribers, increase the level of engagement. How to create and so on. Develop a content plan, decide on promotion and analytics tools.
Important! You will be able to make changes to the content strategy as the process progresses, but having it at the initial stage will help you assemble a team and begin working on creating an editorial board in general.
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Step two. Assemble a team
We will talk about team selection in more detail, since these are the people who will have to create your content. The key employees of the commercial editorial office are the editor-in-chief, editor-in-chief, editor, authors, proofreaders, SEO specialist, marketer, designer, analyst.
If you decide to publish videos, you will need editors, scriptwriters and other specialists who work with this format. There is no “universal composition”: in each case, you need to focus on the scale of the upcoming work and the specifics of the content.
The hardest part is finding really good employees. How to create and both professional qualities and whether the person shares your values are important here. Post vacancies, use social networks, ask colleagues and friends to recommend proven specialists, pay attention to the business card websites of editors and authors. All available channels can help in the line data search.
Selection criteria
It can be difficult to understand whether you are really dealing with “the right employee”. The main criteria include:
- Professional qualities. If you are looking for a writer, make sure that they know how to work with sources, check facts, and generally write interestingly and competently. Creating in-demand content will not work without regularly monitoring trends and current news in the industry. Ask the candidate to provide a portfolio, offer to complete a test task.
- Communication skills. Working in an editorial office means communicating with colleagues, experts and partners. The ability to clearly and distinctly formulate your thoughts not only in writing but also orally is one. How to create of the mandatory requirements. No less important is the ability to establish contact with a wide variety of people.
- High level of self-organization. For a commercial editorial staff member, the ability to plan their time is a key skill. The result of the entire editorial staff’s work depends on the ability of each team member to complete tasks on time.
- Responsibility and attentiveness. Mistakes in the text can be a serious blow to your reputation. Every word that is published on behalf of your company is subject to careful verification: there are no insignificant details here.