In many of my consultations and interactions regarding digital marketing, the same question comes up: “ How do I advertise my business , Gabo?”
I have been working in marketing and digital sweden email list marketing for over 20 years, and this experience has helped me understand that there are five key points for advertising.
Here I’m going to give them to you right away so you can start applying them in your business.
Let’s get started…
These are the first 3 tips
1. Know your target audience. The first step to effective advertising is knowing your business’s target audience.
Who are your ideal clients? What are their needs and interests?
Once you understand this, you can develop advertising messages and strategies that are relevant to them.
2. Invest in online advertising. Eureka! In many other articles, I’ve already written about the reasons why online marketing is better than traditional marketing.
Remember that online advertising is measurable, affordable, and allows you to segment audiences by age, gender, job title, etc.
Also, did you know you can start advertising online with just a dollar? That’s right, just a dollar.
3. Now, the next step is content. It’s important to create valuable content.
Remember that, at least in the case of social media, your profiles don’t necessarily have to become a showcase for every post you make.
Show me what you do, demonstrate the manufacturing process, tell me the story of your oldest seller.
This will capture your followers’ attention. Remember, we live the evolution of phone numbers: from landlines to smartphones in an age where users are overstimulated and you need to retain them in a matter of seconds.
Ready to answer the question ” how to advertise my business “? Let’s continue with the remaining two tips.
4. Focus on proximity. Customers look for companies with whom they can connect on a personal level.
Show the human side of your business and
You can do this through social media. Something we’ve seen a lot on platforms like TikTok is the “how-to-blah-blah-blah storytime.”
You can try this and show your followers and customers that Pepito Pérez’s company is a humane company.
This helps strengthen the bond between the user and the brand, creating an emotional connection that you can use to your advantage.
5. Very important: MEASURE YOUR RESULTS. It’s important to measure the results of your advertising campaigns to determine whether they’re effective or not.
This will help you know what to tighten in your advertising strategies.
Use tools that help you analyze web traffic, conversions, and return on investmen.
And if you feel it is too complicated, don’t worry: leave everything in the hands of a specialist and contact me.
Perhaps, due to time or knowledge constraints, you can’t apply consumer data these tips to get the most out of online advertising and benefit your business.
Don’t worry, that’s what and I are here for.
I’m , a digital marketing consultant and advisor, and I’m ready to discuss managing your business’s online advertising.
Digital marketing is here to change the way advertising is done, and you can take advantage of that in your business.
You don’t need a budget like Coca-Cola to start generating positive results with digital advertising.
by clicking here to have a WhatsApp conversation and write me directly “how to advertise my business.”
We’ll have an interesting conversation and I’ll help you resolve your doubts.
See you next time, marketers!