Negatives for discover keywords when taking a quick look I was able to identify several negatives. For example, rental skis were search for times and were generat by clicks. This is a service that is not provid so this is likely a waste of money so I would like to set this phrase as an account level negative keyword. Remember it is also important to ensure that the negatives are not blocking terms that could be beneficial to your account so be sure to review your current negative list settings.
Poorly Performing Keywords How Do
Pausing poorly performing keywords how do you know if a keyword is underperforming? First make sure it has been running long enough to get enough data to make this determination. If a keyword has only been running for a few days I would recommend giving it more time to accumulate data rather than pausing it right away. Also do your homework before pausing a keyword. Investigate to find out why the keyword is underperforming.
Are a Few Common Scenarios
Here are a few common scenarios I often see where a keyword bid is not high enough. Review the page cpc and top of page bid esti chinese overseas asia number data mates to ensure your bid is competitive enough. In christie’s ad group women’s ski jackets I notic that she has approximately keywords with a maximum cpc bid of only cents; in this case if christie rais her bid she would likely get more traffic. The search volume for this keyword is low.
Even Though You Bid Enough
If even though you bid enough for a keyword it is not generating much traffic then the keyword may be too long tail or just a phrase that users are not searching for. I would recommend pausing these keywords to tidy up your acc sneakers ount. It is also important to pause keywords that are getting a lot of impressions but few or no clicks as this will hurt your ctr and quality score.
The Keyword Because It Was
Paus the keyword bec database d ause it was getting over impressions but only had a ctr of only . The keyword may be too general and therefore underperforming and hurting ‘s account so she wisely paus the keyword. The match type is either too broad or too restrictive. If the traffic is high but the ctr conversion rate etc for the broad keyword is very low then pause it and add keywords with a more restrictive match type.