I was on the plane back to Barranquilla and the light bulb went off to write this article and help you understand what CRM is in marketing.
Let me quickly explain that CRM stands for customer relationship management .
And it’s one of the most important tools in digital marketing because it helps you efficiently manage your customer information.
As well as the interactions between your brand and them. This turkey email list improves the company-customer relationship and ultimately helps your sales.
What is CRM in marketing : how we use it in digital marketing
Here are 3 ways CRM is commonly used in MD:
Segmenting databases is important.
Not all customers are the same.
Therefore, it’s important to segment based on their interests, behavior, and purchasing history.
With this you can create content that adapts to different segments.
Remember that content delivers results based on the That is, if what you posted or advertised doesn’t address your objective, it’s a mistake.
This has to do with the end of point 1.
Segmentation opens up the possibility of creating personalized marketing campaigns.
If you have a database of 100 people and every 10 of them work in different guilds or professions, you can’t make a single campaign for everyone!
It would be a mistake to focus the same what is a phone number list in digital marketing? campaign on a doctor and an entrepreneurial housewife.
Do you understand what I mean?
All this information from your customer databases can help you differentiate yourself from other companies or brands.
Measure the results.
If you’re a regular reader, you’ll have noticed that in many of my articles I encourage you to measure results.
But it’s something that digital marketing offers and we can’t afford to stop using. With this, you’ll be able to do all the necessary fine-tuning for your campaigns.
Other tips for using CRM in digital marketing:
You can never have enough information, so here are some other quick tips for applying CRM to digital marketing:
- Keep your customer data up to date.
- Use CRM to track your customer interactions.
- Offers excellent customer service through CRM.
And here are some examples:
- Send personalized emails to your customers based on their interests, purchasing history, or behavior on your website.
- Offer special offers to your most loyal customers.
- Analyze your customers’ behavior to better understand their needs.
Now you know a little more about what CRM is in marketing, its uses in marketing, and some tips I gave you. Apply them!
CRM should be your guide in digital marketing
I hope that by reading this article you have understood what CRM is in marketing.
And you also understand that it can be that instruction book you turn to when you don’t know how to understand your customers’ needs.
Remember that digital marketing has a fundamental component: human interaction, and that humans, in turn, are constantly changing.
In our behavior, attitudes, decision-making, tastes, and more.
If you use all the information you have about your customers and consumer data can predict where their behavior will go, showing them what they want to see, you will have consumers loyal to your brand.
I’m Gabriel Besada, a digital marketing consultant and your enthusiastic friend of this gigantic, ever-growing world.
Would you like a consultation or advice session with me about your business? Go ahead, my WhatsApp is available for you.