The speed at which AI advances makes it difficult to keep up with all its applications. Knowing examples of the use of artificial intelligence in marketing is one of the quickest ways to learn how this technology can help bring more results.
The evolution of marketing accompanies our society Examples of
I don’t forget phone number library Kotler’s definition. “Marketing is a social administrative process, by which…” Yes, driven by the changes in our society, the marketing discipline is constantly evolving, and artificial intelligence (AI) is playing a crucial role in transforming our digital marketing landscape.
In this article try to summarize some examples of how. AI is being used effectively in various areas of marketing from content generation to sales and advertising strategies. As continues to evolve its applications in marketing are becoming more sophisticated and impactful.
Artificial Intelligence in Digital Marketing
The 6 marketing tips to increase sales on the marketplace application of AI in digital marketing is generating some commotion, doubts or even rejection among many marketing professionals. You may not remember, but it has been present in Google and Meta algorithms for a long time.
One of the first uses, in addition to SEO and content recommendations for Instagram and YouTube, were applications for ad optimization. NBO and NBA models were applied, as Google says, “quietly in the background” of the Performance Max features, before the GPT chat.
AI tools that are used to optimize advertising campaigns can also personalize content for specific audiences and predict market trends.
For example, companies like Google use machine learning algorithms to improve search results, providing a more efficient search experience.
Another example is Netdeal itself, which can, through filters, ML and AI, personalize a website in thousands of versions for each persona or even user.
Artificial Intelligence for Copywriting
One of the most popular aero leads areas after the release of ChatGPT is the application of AI in marketing for content generation. AI algorithms are capable of creating advertising headlines, blog posts and even video scripts. This saves time and resources, allowing marketers to focus on more comprehensive strategies.
I often mention this to our clients.
For those who haven’t yet given in, it’s possible to change entire texts from the third person to the first person with just two clicks in the GPT chat, for example. Or teach the Machine through the prompts.
See here the best AI text tools.
AI for creating and writing emails
Email automation is already a common practice in marketing . However tools like GPT Chat have already been integrated with CRMs like Hubspot to respond to emails.