Email marketing india whatsapp number data return on investment is a highly important KPI. It can help you understand how much revenue you generated with your email marketing tactics compared to how much you’ve invested in the campaign.
While email marketing campaigns can have a high ROI, the actual numbers depend on many factors. With the right approach to email marketing, it’s possible to achieve excellent revenue goals without formidable investments.
By calculating the email ROI, you can measure the overall success of your campaign compared to your marketing budget.
Email Forwarding Rate
This rate helps you it’s time to start preparing for black friday 2024 understand how many emails your subscribers share with others. When recipients share or forward your message, they become your brand ambassadors, boosting your marketing ROI and helping with your brand awareness efforts.
Formula: (Number of clicks on the forward button/number of delivered emails) x 100
By improving your email forward rate, you can generate new subscribers and grow the number of email addresses on your list.
While the email forwarding rate may not be as important as open rates or bounce rates, it’s an indicator of the success of your email marketing campaign. If your forwarding/sharing rate is high, you are likely to be doing an excellent job with email content, subject lines, call to action, brand awareness tactics, and more.
Revenue Per Email
This KPI can show lack data you how well you are using your marketing budget.
Formula: Total email revenue/number of delivered emails.
This metric doesn’t just provide valuable insight into how well you are using the budget. It can show which types of emails generate the most revenue.
By segmenting emails by type and calculating revenue per email for each segment, you can understand which tactics are successful and which need tweaking.
The strength of email campaigns depends on how well email marketers set email metrics and KPIs. Every email marketer can have a different approach to using these metrics. However, all of them are vital to the campaign’s success.